It’s 2024. I’m excited about the New Year because it’s a busy season for the sci/tech fields, and I work as a communications consultant to science and technology companies. Powerhouse conferences are attracting well over 100,000 presenters and attendees to major venues around the globe. At these events, companies will debut new products and get […]

Would you like to learn more tips for reaching your readers and getting the word out? If so, then join PRSA and Ann Wylie at one of their 2024 writing classes. You’ll learn to write better headlines, leads, stories and more. Save $100 with coupon code PRSA24. APRs: Earn accreditation renewal credits. Whatever your plans/goals/intentions

Several workplace trends might require organizational leaders to revamp their strategies, a recent Gallup report says. Here are some of the insights: 1. Worker stress remains high. Employee stress has remained at record-high levels since the pandemic, with implications for worker productivity, well-being and longevity. 2. Employee engagement slowly recovers. After a post-pandemic slump, employee

CPRE 2023 Signature Report Co-Chairs Elizabeth L. Toth, Ph.D., APR, Fellow PRSA, the University of Maryland, and Pamela Bourland-Davis, Ph.D., Georgia Southern University, contributed the following research overview. No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. Between the challenges

Florida International University is a proud sponsor of PRSA. By virtue of the job, PR professionals are familiar with high-stress environments and, generally speaking, comfortable with think-on-your-feet situations. Crisis and conflict exist for every company, organization or entity; no one is immune to it. Whether a disaster impacts your company or an organizational issue disrupts

PRSA is now accepting entries for the 2024 Anvil Awards. Find details here. When I earned my APR many years ago, one benefit I had not considered was that it would make me both a better compiler of PR/communications award entries and a shrewder judge for other organizations’ awards programs. I’ve become more astute about

It’s hard to believe 2023 is coming to an end – yet I haven’t aged another year. Weird. I’ve been fortunate to serve as president of this chapter for two terms. My feelings about the experience can be summed up in one word: grateful. At 22, I was lucky to start my career at an

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures, the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. Since bursting into the public consciousness in November 2022 with the debut of

More and more, communications professionals are faced with situations that prompt discussion on if, when and how societal issues and current events, at home and abroad, should be addressed by their organizations. PRSA has assembled a resources page to help inform the decision-making process. University presidents may not be the only ones to come under