Chief communications officers and chief marketing officers feel more positive about their budgets in the first quarter of 2026 than they did last year, a survey from The Conference Board finds. Among respondents, 50% of CMOs and 33% of CCOs said their budgets leave them well-equipped to make a difference for the business over the […]
Report: CCOs Feel Well-Equipped with Budgets, Less So With Teams Read More »
By Stephen Chávez, CEO, ChavezPR When deeply troubling allegations surfaced about Cesar Chávez, a historic figure long viewed as a symbol of hope and social progress, many people, including myself, felt shock and disbelief. Now, as Cesar Chávez Day on March 31 approaches, brands and organizations are grappling with how to respond and what role
As nonstop information shouts for our attention, telling compelling brand stories “grows in importance by the moment,” Rob Biesenbach said. “The one thing that seems to break through all the noise is storytelling.” Biesenbach, a communications coach in Chicago and columnist for Strategies & Tactics, was among the panelists on March 23 for Member Mondays,
Member Mondays Recap: Why Emotional Storytelling Drives Action Read More »
For Kelly Ross, manager of internal communications for the Pittsburgh Pirates, a career in sports wasn’t a straight line — it was a gradual realization shaped by curiosity, storytelling and a deep understanding of audience experience. Growing up in the Washington, D.C., area, Ross spent time at live sporting events not just watching the game,
S&T Live Recap: Inside the Pittsburgh Pirates’ Internal Comms Game Plan Read More »
Over the past decade, many companies have waded into tricky sociopolitical waters. As researchers at the University of Virginia and McKinsey & Company write for Harvard Business Review, political statements by CEOs and other forms of corporate activism can bring significant consequences. In a survey, business leaders in North America and Europe said different groups
Pressure, Blind Spots Push CEOs to Take Divisive Stances, Research Finds Read More »
On the second Monday of every month, PRSA is offering AI Pulse, a briefing hosted by Ray Day, APR, PRSA’s 2026 immediate past chair, that provides timely insights into the latest AI trends, tools and developments. Learn how to stay ahead of an ever-evolving digital landscape here. “We’re in the first inning of AI,” Peter
How Communicators Are Navigating AI’s Rapid Rise Read More »
Editor’s note: Submissions are now open for PRSA’s 2026 Women of Impact Awards. Each year, when PR award submissions open, many of us feel the same mix of excitement and dread. The excitement comes from the possibility of having our work recognized. The dread comes from finding the time to prepare a thoughtful submission amid
Fact: Submitting for PR Awards Will Make You a Better Practitioner Read More »
Communications campaigns “can’t put people in a box anymore,” said Monique Soriano-Foreman, an account director at Burson in New York. “You can’t just say, ‘I want to make this program for Hispanic women or for Black men,’” she said. “It’s not just about the Hispanic woman — it’s the Hispanic woman who is married to
The Next Era of PR Leadership: Inclusion, Influence and Accountability Read More »
After AI-chatbot ChatGPT made its public debut in late 2022, PRSA released “Promise & Pitfalls: The Ethical Use of AI for Public Relations Practitioners” at ICON 2023. This past fall, PRSA released an updated version of the guidelines. “Our latest version has evolved, as the technology has become more widely adopted,” said Linda Staley, APR,
Member Mondays Recap: As AI Evolves, So Do PRSA’s Guidelines on Using It Ethically Read More »
