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From left in the above photo: Ray Day, APR, Ali Vitali, Robyn Patterson, Zac Moffatt, Leigh Ann Caldwell and Brendan Buck. PRSA’s closing General Session at ICON 2025 in Washington, D.C., on Oct. 30, brought together a powerhouse panel of journalists, strategists and advisers for a lively conversation on how politics and Washington culture are […]

Tina Beaty, chief brand and marketing officer at SHRM — the world’s largest business association focused on workplace dynamics — was this morning’s General Session speaker at the Washington Hilton during PRSA’s ICON 2025 in Washington, D.C. Beaty — who is a wife, a mother of three and a black belt in Tae Kwon Do

“At its core, a story just has to be about something everybody understands — forgiveness, loss, joy, love — and then it’s just [about] how you tell it,” said Lauren Graham, award-winning actress, producer and New York Times bestselling author. Graham, known for portraying strong, quick-witted characters on “Gilmore Girls” and “Parenthood,” headlined the opening

Artificial intelligence is now “everywhere in advertising, marketing and public relations,” Lorra M. Brown said. “We’ve been overloaded by the onslaught” of AI. Brown, an assistant professor in the Hussman School of Journalism and Media at the University of North Carolina at Chapel Hill, was the guest on Oct. 23 for Strategies & Tactics Live,

“It’s important for our clients, for the companies we work with, to make sure we’re authentic in our storytelling, and that we understand our audiences and how we can better connect with them,” Stephen Chavez said. Chavez, president of ChavezPR, a certified LGBT Business Enterprise, is a board member of the PRSA Foundation and sits