Editor’s note: Submissions are now open for PRSA’s 2026 Women of Impact Awards. Each year, when PR award submissions open, many of us feel the same mix of excitement and dread. The excitement comes from the possibility of having our work recognized. The dread comes from finding the time to prepare a thoughtful submission amid […]
Fact: Submitting for PR Awards Will Make You a Better Practitioner Read More »
Communications campaigns “can’t put people in a box anymore,” said Monique Soriano-Foreman, an account director at Burson in New York. “You can’t just say, ‘I want to make this program for Hispanic women or for Black men,’” she said. “It’s not just about the Hispanic woman — it’s the Hispanic woman who is married to
The Next Era of PR Leadership: Inclusion, Influence and Accountability Read More »
After AI-chatbot ChatGPT made its public debut in late 2022, PRSA released “Promise & Pitfalls: The Ethical Use of AI for Public Relations Practitioners” at ICON 2023. This past fall, PRSA released an updated version of the guidelines. “Our latest version has evolved, as the technology has become more widely adopted,” said Linda Staley, APR,
Member Mondays Recap: As AI Evolves, So Do PRSA’s Guidelines on Using It Ethically Read More »
At PRSA’s ICON 2025 in Washington, D.C., this past October, PRSA’s editorial team, John Elsasser and Amy Jacques, interviewed Anna Jo Bratton, editor of The Associated Press Stylebook, and Colleen Newvine, product manager for The Associated Press Stylebook, to discuss how style guidance is developed — and how it’s evolving as language, news cycles and
AP Stylebook Editors on Clarity, Consistency and Connecting With PRSA Members Read More »
Stories that capture people’s attention express “who we are as primal human beings,” said Monique Farmer, APR. “When we get engaged with a story, we’re going through that adventure with those characters that we’re starting to build a connection with.” Farmer is an author, strategic communicator, educator and entrepreneur. She was PRSA’s guest for Strategies
S&T Live Recap: The Science of Telling Good Stories Read More »
On the second Monday of every month, PRSA is offering AI Pulse, a briefing hosted by Ray Day, APR, PRSA’s 2026 immediate past chair, that provides timely insights into the latest AI trends, tools and developments. Learn how to stay ahead of an ever-evolving digital landscape here. Public relations professionals “should feel like kings and
PR’s New Influence: Shaping What AI Says Read More »
Mike Klein is leading a six-part certificate program titled “Internal Communication: The Comms Superpower for the AI Age,” which starts on March 5. Learn more about addressing current demands for IC support at the PRSA website. Sign up by Feb. 19 and save $200! Here’s a sentence you don’t hear often: PR professionals are perfectly
Why Internal Comms Is the Superpower for the AI Age Read More »
The percentage of LinkedIn job postings in the U.S. that include the term “storyteller” doubled last year, according to The Wall Street Journal. Some 50,000 listings under marketing and more than 20,000 job listings under media and communications mentioned the term. “The AI slop of it all creates so much distrust,” Steve Hirsch, co-founder of Hirsch
In the Age of AI, Tell More Stories Read More »
Every year, we resolve to make changes for the better. As leaders in our organizations, we set goals, refine strategies and recommit to performance. What we rarely do, however, is recalibrate the one thing that quietly charts our course through the year with every decision we’ll make to achieve those goals — our ethical compass.
Realigning Your Ethical Compass for the New Year Read More »
