Explore additional AI-related insights in the November–December issue of Strategies & Tactics. Artificial intelligence is the most disruptive innovation since the internet, but is being adopted twice as fast. Search engines are being steamrolled as web users shift to AI for answers, and organic website traffic is falling fast. Search engine marketers are responding with a […]
Why GEO Is Just PR by Another Name Read More »
It was the end of a long day training engineers to write marketing materials at a Fortune 500 tech company. These folks had deep moral concerns about the whole endeavor: They seemed convinced that producing “marketing fluff” was akin to murdering kittens. By 4 p.m., I was the only one who had smiled, spoken or
Avoid Pyramid Schemes and Draw Readers in With the Feature-Style Story Structure Read More »
Register now for ICON 2026 in Orlando, Fla., from Oct.18-20. Actor, author and producer Lauren Graham headlined PRSA’s ICON 2025 in Washington, D.C., delivering an Oct. 28 keynote on the power of authentic storytelling. Best known for her roles in “Gilmore Girls” and “Parenthood,” Graham spoke with Crystal Borde, co-chair of the 2025 PRSA ICON
ICON 2025 Q&A: Lauren Graham on Authenticity, Voice and Generational Connection Read More »
Looking back at her 30 years of leading writing workshops for PRSA, “the one thing that remains the same is that there’s a human on the other end, the reader,” Ann Wylie said. With business writing, “We’re trying to change people’s minds and change their behavior,” she said. Thirty years on, “I’m still teaching writing
In the late 1940s, my father, Lee Cherenson, studied public relations at Boston University. This was the first PR major in the nation, and my father was in the second graduating class. It was a foundational moment for our profession, a time when the field itself was being invented. There were no textbooks, no models —
Another Frontier for the PR and Communications Profession Read More »
For our 50th episode of Strategies & Tactics Live on Nov. 18 at 2 p.m. ET, Ann Wylie shares lessons and quick tips from three decades of PRSA writing workshops. Watch on LinkedIn. At a recent writing workshop for a client in Minnesota, we started the day by sharing what participants wanted from the workshop.
Why Clarity Is Kindness Read More »
Communicators can no longer rely on a one-tool approach to AI. That was the message underscored by Ray Day, APR, as he opened the Nov. 10 Member Mondays session. “AI is bigger than ChatGPT,” said Day, PRSA’s 2025 chair and Stagwell vice chair, and Allison Worldwide executive chair. He assembled a panel of AI experts
“We’re three years into this AI explosion in the communications industry,” Cayce Myers, Ph.D., LL.M., J.D., APR, said. “What should we expect next year, or over the next five years, and how do we as the PR industry prepare for those changes?” Myers, professor of public relations and director of graduate studies at Virginia Tech’s
FutureCon Recap: As AI Accelerates, PR Professionals Become ‘Custodians of Truth’ Read More »
As change and social polarization buffet companies, “I think this is an incredible time for communicators,” said Barby K. Siegel. “There is a lot of uncertainty and divisiveness in organizations. But over the last five years, our craft has evolved from being an isolated function to now being a strategic business imperative.” Siegel, CEO of
FutureCon Recap: In Volatile Times, Communications Leadership More Important Than Ever Read More »
