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Dave Burnett is teaching a three-part workshop titled “GEO for PR: How to Get Your Brand Named in AI Answers (Without Touching Code).” Register by Jan. 13 and save $150! Let’s play a quick game. Someone asks an AI assistant, “What does your company do?” The answer looks confident. It’s also…wrong. Your founding year is

Since ChatGPT launched in 2022, three out of four communicators have started using AI in their work, according to a new Muck Rack report. I’m one of them. I use it Every. Single. Day. It’s fast. It’s clever. It’s a great tool. But — there are two problems: Readers are turning away from AI writing.

The most-read PRsay posts of 2025 tell a clear story about what communicators are wrestling with — and where they’re leaning in. Readers gravitated to practical writing advice (from email subject lines to career-proofing content skills), AI’s growing influence on search, careers and daily workflows, and a renewed focus on authenticity and human judgment, whether

In 2026, U.S. companies will integrate artificial intelligence more and more into their operations, “at even advanced levels, within every part of the organization,” Gina Larson said. The automation technology will touch “every project [and] workstream, all of our roles and levels.” Larson, an executive coach who runs her own human resources consultancy, StandUp HR

Register now for ICON 2026 in Orlando, Fla., from Oct.18-20. Register by Dec. 31 and save. Attending PRSA’s ICON 2025 in Washington, D.C., for my first time, and during a federal government shutdown, felt like a bold, maybe even reckless decision. As a nonprofit senior manager and leader, this year has been packed with bumpy

Register now for ICON 2026 in Orlando, Fla., from Oct.18-20. Register by Dec. 31 and save. As chief brand and marketing officer at SHRM — the world’s largest business association focused on workplace dynamics — Tina Beaty helps organizations and their leaders anticipate what’s next in the world of work. Following her General Session on

Every January brings a familiar rush. It’s not just the start of the new year – it’s the inevitable resolution season where inboxes overflow with tips, feeds are packed with advice and screens buzz with promises. Having spent my career navigating the fast-paced world of communications, I’ve learned that the excitement around resolution season often

I originally published this article on Giving Tuesday, celebrating the official launch of the season of giving. Immediately after, Omnicom announced sweeping cuts, including 4,000 layoffs as part of the IPG takeover as outlined in this Adweek article: “How Omnicom Stole Christmas Week And Nixed Other Perks From IPG’s Benefits Package.” This industry disruption hits

Explore additional AI-related insights in the November–December issue of Strategies & Tactics. Artificial intelligence is the most disruptive innovation since the internet, but is being adopted twice as fast. Search engines are being steamrolled as web users shift to AI for answers, and organic website traffic is falling fast. Search engine marketers are responding with a