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How Barbie’s Marketing Campaign Could Have Made a More Socially Responsible Impact

Greta Gerwig gets it. She is completely transparent in the main trailer for her summer blockbuster “Barbie.” After a pink-permeated glimpse of the doll’s idyllic plastic world in which things suddenly start to go awry, we read in an unmistakable glittery, rose-hued font the following invitation: “If you love Barbie, this movie is for you.

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Majority of Communicators Are Regularly Using AI in Their Work, Study Finds

Marketing and communications professionals have been embracing and experimenting with artificial intelligence to generate content, a new survey by The Conference Board and Ragan Communications finds. According to the report, 87% of marketers and 85% of communicators surveyed have used AI, with 68% in marketing and 60% in communications now using it at least “sometimes”

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PRSA Hawai‘i Koa Anvil Awards Celebrates 40 Years Honoring the Best in the Industry

HONOLULU – Public relations and communications PRofessionals from across the state gathered at the 40th Annual Koa Anvils Awards ceremony held at the Halekulani on Thursday, July 27, 2023. The Hawai‘i chapter of the Public Relations Society of America’s (PRSA) received over 75 entries for this year’s awards and of those 54 were recognized with

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PRSA HAWAI‘I KOA ANVIL AWARDS CELEBRATES 40 YEARS HONORING THE BEST IN THE INDUSTRY HONOLULU – Public relations and communications PRofessionals from across the state gathered at the 40th Annual Koa Anvils Awards ceremony held at the Halekulani on Thursday, July 27, 2023. The Hawai‘i chapter of the Public Relations Society of America’s (PRSA) received

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Report: Pandemic Effects on Work Arrangements Also Hitting Office, Retail and Residential Real Estate

As some employees resist companies’ plans to return to the office after the coronavirus pandemic, a hybrid schedule that combines working from home some days with working in the office perhaps three days a week has implications beyond the workplace, CNBC reports. As a result, many cities could find their fiscal health imperiled. According to

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S&T Live Recap: Inside Florida Power & Light’s Best of Silver Anvil Award-Winning Campaign

PRSA members can access exclusive video content with Bryan Garner and Sandra Ericson, APR, offering further insights on crisis communications at this link. When Hurricane Ian made landfall on Florida’s Gulf Coast last Sept. 28, the Category 5 storm brought 155-mile-per-hour winds and a water surge that killed more than 150 people in the state

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