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When your career is disrupted by a job loss, “you need to take time to process what happened” before updating your résumé and sending it out, Kanika M. Watson, APR, said. “I’ve been through it myself, with a layoff,” she said. “One of my biggest pieces of advice is to take some time, step back […]

Bennie F. Johnson, CEO of the American Marketing Association, was the guest on July 28 for Member Mondays, PRSA’s twice-monthly webinar hosted by 2025 Chair Ray Day, APR, Stagwell vice chair, and Allison Worldwide executive chair. Day asked Johnson about the theory, advanced by some, that professional associations are in decline today. “When you see professional

For PR professionals, getting a client quoted in the news media used to be an end in itself. Now, earned-media quotes are also becoming a means to the end of clients being included in AI-generated content. According to a new study titled “What is AI Reading?” from Muck Rack, when citations are enabled in AI

The early days of any administration are critical in shaping public perception, and the role of media in this process cannot be overstated. In a world where headlines are moving faster than ever before, reputation management is being rewritten. Traditional corporate communications, once anchored in message discipline and long-term positioning, now contend with a new

The world is more volatile, uncertain, complex and ambiguous (VUCA) than ever. How can organizations respond effectively? This isn’t just a shift from one direction to another, calling for a new strategic plan. No, it’s about constant change that requires organizations to strategize continuously. Traditional top-down organizations find it hard to move quickly. For one,

Less than 25 years ago, the United States had approximately 40 journalists per 100,000 residents, on average. Now, that number has fallen to 8.2, about a 75% decline, a new Muck Ruck study finds. According to research that the PR-software company conducted with Rebuild Local News, a nonpartisan, public-policy organization that seeks to strengthen community

In a blog post published last month, PRSA’s Los Angeles Chapter President Marisol Barrios Perez, APR, wrote, “I urge our PR community to do what we do best: Raise our voices. Because when we speak together — with purpose, with clarity and with courage — we shape the narrative. And we stand on the right

How can you write subject lines that so that people will open your emails? Here are nine scientific, proven-in-the-lab, research-based tips for getting people to open and read your email: Offer value. “Helpful words” — like can, deserve, do, get, go and you — increase opens, according Omnisend, the email marketing platform. Useful information — “news