How to Make Ethics a Part of Your Hiring Process In late June, Mark McClennan’s tips were featured in The Pinnacle, an online, monthly newsletter for APRs created by PRSA National. If you didn’t see it, it’s a great start for those who are involved in hiring new talent. I gave him a call to […]
How to Make Ethics a Part of Your Hiring Process Read More »
Patrick Pollino, APR, Fellow PRSA, a longtime PRSA member, distinguished PR practitioner and former member of the PRSA Board of Directors, died on Aug. 25. He was 8o. Pollino’s PR career spanned four decades. He began at Western Electric in 1965, and later held management and executive positions with a variety of companies, including Southwestern
In Memoriam: Patrick Pollino, APR, Fellow PRSA Read More »
As Labor Day approaches and summer winds down, PR professionals can learn from the marketing phenomenon that exploded from the season’s two biggest movies: “Barbie” and “Oppenheimer.” The two films — one a bright, uplifting tale of a doll come to life, the other a dark drama about “the father of the atomic bomb” —
Lessons in Brand Cross-Promotions from “Barbenheimer” Read More »
Calling for Student Bernays Award Submissions The Edward L. Bernays Mark of Excellence Awards recognizes the expertise and dedication of public relations professionals in San Diego and Imperial Counties. Entries must meet the highest standards of performance, and winning entries demonstrate creative vision and capture the best of the best in the public relations profession.
2023 Edward L. Bernays Mark of Excellence Awards Student Entries Read More »
“All we can really do is promise that we’ll make progress,” said Jim Joseph, Ketchum’s U.S. CEO and global chief marketing officer. “Every single day, we can promise progress for our teams because, when they come to Ketchum, they’re going to grow [and] they’re going to learn. We can promise progress for our clients because
S&T Live Recap: Ketchum’s U.S. CEO Jim Joseph on Progress and a Centennial Brand Refresh Read More »
As scientists urge action, climate change remains a lower priority for many Americans, Pew Research Center finds. In interviews aimed at understanding skepticism about climate change, the study found that many participants are suspicious of language that presents climate change as a crisis or an urgent threat. Those interviewed widely reject national news media as
People Mistrust Media Reports About Climate Change, Study Finds Read More »
With Elon Musk at the helm of Twitter (recently rebranded as X) and the continued chaos and criticism surrounding the company, Meta has seized the opportunity to unveil Threads, its own microblogging platform, to rival Twitter’s dominance. But the question remains: Will Threads become the new Twitter or fizzle out like Clubhouse? Assess these nine
Should You Join Threads? 9 Factors to Consider Read More »
Greta Gerwig gets it. She is completely transparent in the main trailer for her summer blockbuster “Barbie.” After a pink-permeated glimpse of the doll’s idyllic plastic world in which things suddenly start to go awry, we read in an unmistakable glittery, rose-hued font the following invitation: “If you love Barbie, this movie is for you.
How Barbie’s Marketing Campaign Could Have Made a More Socially Responsible Impact Read More »
Marketing and communications professionals have been embracing and experimenting with artificial intelligence to generate content, a new survey by The Conference Board and Ragan Communications finds. According to the report, 87% of marketers and 85% of communicators surveyed have used AI, with 68% in marketing and 60% in communications now using it at least “sometimes”
Majority of Communicators Are Regularly Using AI in Their Work, Study Finds Read More »
