Public relations relies on “voice, trust and reputation,” Andrea Gils Monzón said. “If we stay passive, ethics get outsourced to AI tools that don’t understand values, context and consequences.” As AI has evolved following the November 2022 public debut of the ChatGPT chatbot, communicators are reminded that “AI is not managing the risk,” she said.
S&T Live Recap: Ethics, Trust and the Human Role in AI-Powered PR Read More »
Over the last decade, “Trust in everything that we have as a society, as a nation, has dropped dramatically,” said Grace T. Leong, APR, Fellow PRSA. “Trust has never been lower. But trust is one of the core principles that binds a society together.” Leong, CEO of the HUNTER communications agency in New York, was
Member Mondays Recap: Communicators ‘Have the Power to Build Trust’ Read More »
Across international surveys, 70% of respondents report they’re hesitant or unwilling to trust others who have different values, backgrounds, approaches to social issues or information sources, the 2026 Edelman Trust Barometer finds. Other factors are deepening this social insularity. One is economic anxiety, with two-thirds of employees worried that trade policies and tariffs will hurt
Edelman Trust Barometer: Economic Anxiety, AI Fears, Distrust Making People Insular Read More »
The inspiration for this piece came from a conversation with Marlice Johnson, chief brand officer at Stearns Bank. Over lunch, we got to talking about Human Design — a framework that explains how our energy is meant to operate in the world and how we best lead. When Marlice discovered she was a Manifesting Generator,
Why Communications Leaders Need Human Design: A New Model for Energetic Leadership Read More »
As communications professionals, we live close to the power of language. We know how narratives are shaped, packaged and distributed. We know how quickly nuance can be stripped away when it becomes inconvenient. We also know the good this work can do when it is guided by values and care. The story we tell about
Black Executives and the Meaning of Martin Luther King Jr. Day in 2026 Read More »
Taylor Swift’s recently released six-episode docuseries, “The End of an Era,” is more than a look back on the most legendary tour of all time — it’s a masterclass in leadership. While there are many books, podcasts and articles on leading well, Taylor Swift doesn’t need to give advice on doing so; she simply lives
On the second Monday of every month, PRSA is offering AI Pulse, a briefing hosted by Ray Day, APR, PRSA’s 2026 immediate past chair, that provides timely insights into the latest AI trends, tools and developments. Learn how to stay ahead of an ever-evolving digital landscape here. “AI, communications and PRSA go hand in hand,”
Helping PR Pros Speak the Same Language on AI Read More »
(Jan. 8, 2025) – To welcome in the new year, more than 100 local Public Relations professionals were honored at the annual Public Relations Society of America San Diego/Imperial Counties Chapter’s Edward L. Bernays Awards on Tuesday, Jan. 6, 2026. The event, held at Encore Events Center located in the historic XETV Channel 6 News
We are pleased to present the recipients of this year’s Edward L. Bernays Awards! This year’s theme was “Shine Together” to celebrate our fellow communicators and public relations professionals who have shone brightly over the last year. This year’s award entries were judged by the PRSA Sunshine District, representing more than 1,000 public relations professionals
2025 Bernays Mark of Excellence Award Winners Read More »
