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The integration of generative AI into search engines has quietly ushered in a seismic shift for newsrooms, and that disruption is now forcing brands and PR professionals to rethink how earned media works. As Google rolls out AI Overviews and AI Mode, users increasingly get their news in chatbot-style summaries. The result is fewer clicks […]

“Influence is no longer just human-led,” Michael Cherenson, APR, Fellow PRSA, said. As he and Mark J. McGrath wrote for PRsay this month, the era of “autonomous influence” has arrived. So-called “malicious AI swarms” — coordinated, self-learning systems of generative agents — can now spread believable lies, impersonate trusted voices and manipulate public sentiment, they

In celebration of Pride Month, PRSA’s DEI Committee hosted a timely and thought-provoking panel discussion titled “Shaping the Future of LGBTQ+ Representation in Media and Communications.” The June 17 conversation brought together three of the most influential voices in LGBTQ+ advocacy and communications: Rich Ferraro, chief communications officer at GLAAD; Kevin Wong, senior vice president

They may sit on opposite ends of the political spectrum, but California Gov. Gavin Newsom and Rep. Marjorie Taylor Greene have found rare common ground: both are voicing concern over H.R. 1 — the so-called “One Big Beautiful Bill” — which proposes a 10-year freeze on state-level regulation of artificial intelligence. The language in question

Each year, Juneteenth calls us to remember the moment when the last enslaved Black Americans in Galveston, Texas were informed of their freedom. For many in the Black community, it is a celebration, a remembrance and a reckoning. For communicators, it is also a mirror: reflecting how stories are told, withheld, distorted or erased. As

In the early 2010s, PR missed the boat. SEO took over online visibility, marketers took the budget, and PR got sidelined. Ironically, the work that PR pros did had a significant impact on SEO, as backlinks from reputable news outlets are so powerful; however, they didn’t get the credit for it since marketers typically owned

Juneteenth marks a significant chapter in American history. On June 19, 1865, more than two years after the Emancipation Proclamation, the last enslaved Black Americans in Galveston, Texas were informed of their freedom. The day has become a powerful symbol of delayed justice, enduring resilience and the continued fight for equity. For communications professionals, Juneteenth

One of the principal stories of Pride Month in 2025 has been the dwindling corporate support for Pride celebrations and LGBTQ organizations and what that means for broader acceptance of and engagement with our community. But that is only part of the story; Pride Month has become a key indicator of an organization’s commitment to

What do I have in this moment: words. As president of The Los Angeles Chapter of the Public Relations Society of America (PRSA-LA), which is comprised of a diverse membership representing corporations, academic institutions, government agencies and nonprofits, I have been asking myself what I can do about what has been happening these past few