Los Angeles, CA (October 16, 2025) — The Public Relations Society of America, Los Angeles Chapter (PRSA-LA), hosted its 61st Annual PRism Awards on Thursday, October 9, at the ASU California Center Broadway, also known as the historic Herald Examiner Building in Downtown Los Angeles. The evening’s theme, “Voices Elevated: A Celebration of Triumph & Truth,” reflected a
Public relations is a dynamic profession that requires constant adaptation to new technologies. In recent years, artificial intelligence has significantly improved the capabilities of PR teams while also reducing the impact of information overload. AI has streamlined various tasks by offering automation, data analysis, chatbots and content drafting tools. But it’s always important to remember
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In today’s fast-paced workplaces — especially in the PR and communications profession — few employees truly lack work to do. While a recent Forbes article, “Rise of Boreout Syndrome: The Opposite of Burnout With Similar Signs,” suggests that bore-out is the opposite of burnout, I see them as close cousins, particularly in how they impact
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As AI continues to evolve, so does the conversation about its role in public relations. But despite its growing sophistication, most communicators are still using the technology for one thing above all else — efficiency. “We’re still using AI predominantly to write, edit and transcribe,” said Ray Day, APR, referencing the latest research from North
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“Too many PR pros still equate productivity with work,” Katie Neal said. “The behaviors that we’re rewarded for, especially early in our careers, are driven by perfectionistic tendencies… and long hours.” In communications, “We’re trained to say yes to doing whatever it takes to get things done, even when we’re running on empty,” she said.
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In advance of PRSA’s upcoming Strategic Communications for Associations and Nonprofits Certificate Program, this post provides an overview of some of the key themes participants will explore. For associations and nonprofits, communication is not a “nice-to-have.” It’s the lifeline that connects you to your members, donors, policymakers, partners and the public. It advances your mission,
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PRSA-LA Webinar Recap – September 30, 2025 Search is evolving faster than most realize. Today, over 65% of searches occur through AI platforms like ChatGPT, Claude, and Perplexity. This shift significantly impacts how brands appear online. Traditional SEO methods—such as keywords, backlinks, and meta tags—are no longer sufficient. Generative AI favors trusted, editorially earned media
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My ex — let’s call him my wuzband — was nearing retirement as a brilliant Hallmark photographer when the age of digital photography dawned. (I hurry to assure you that he is much, much older than me!) Phil could easily have coasted through the rest of his career on his laurels, clinging desperately to his
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Many organizations say they have an AI policy, “but then put it on a shelf,” Melissa Flynn, APR, said. To keep up with changes in the technology, a company’s AI policy should “be a living, breathing thing.” A sound AI policy sets forth clear guidelines for how a business uses AI tools, said Flynn, principal
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