Save the date: On the next Strategies & Tactics Live, join Michael Cherenson, APR, Fellow PRSA, and Mark J. McGrath for insights on how communicators can lead in the fight for truth, trust, and public perception. Watch live on LinkedIn on June 26 at 1 p.m. ET. Registration information to follow. The battlefield isn’t coming. […]
As consumers spend less and mistrust companies more, “Pricing is corporate reputation right now,” said John Gerzema, CEO of The Harris Poll. “This year, the price wars are replacing the culture wars. People feel that companies are not on their side.” Gerzema shared his insights during PRSA’s Member Mondays on June 9. For this session,
Member Mondays Recap: As Trust Declines, Price Becomes a Measure of Reputation Read More »
The problem with long paragraphs is that they look hard to read. And because they look hard to read, people don’t read them. That’s right: Readers skip long paragraphs. So if your paragraph is too long, then you might as well stamp on it in red ink, “Don’t bother reading this. Our lawyers made us add this stuff. We
4 Ways to Write Paragraphs Readers Will Read Read More »
There are many African Americans “who don’t even know that PR and communications jobs exist, let alone that African Americans are working in these positions,” Artis Twyman said. “I want to help educate and expose as many people to this field as I can.” Twyman, vice president of communications for the Los Angeles Rams, was
Leading With Purpose: Black Men Share Their Paths to PR Leadership Read More »
The first-ever PR Pals Mentorship Program – Spring 2025 Cohort wrapped up with an exciting and memorable mixer. Through this program, PRSSA members engaged with PRSA mentors, taking the first steps toward building valuable relationships. Thirteen PRSA mentors were matched with 17 PRSSA members. This program aimed to help shape future public relations professionals here
PR Pals 2025 Spring Cohort Wraps Up Read More »
Bluesky, an emerging social media platform, has seen an influx of news influencers — particularly those with left-leaning political views — according to a new Pew Research Center study. In early 2024, Pew found that X was the most popular social media site among the research organization’s sample of 500 news influencers, and 85% had
Bluesky Attracts More News Influencers, Though Many Still Use X, Study Finds Read More »
As Mental Health Awareness Month comes to a close, it’s a timely reminder that mental well-being isn’t a trend or a campaign, but it’s a commitment we make to ourselves. For public relations, marketing and communications professionals, where the pace is fast, the demands are high and the stakes often feel personal, protecting our mental
Prioritizing Mental Health to Succeed in the Workplace Read More »
Across the country, an estimated 40 million tons of wasted food winds up in landfills every year, according to the U.S. EPA. In Washington State alone, more than a million tons of uneaten food goes into landfills every year, about half of which is edible when discarded, said Jade Monroe, food center lead for the
At a time when visibility and belonging matter more than ever, PRSA’s AANHPI Affinity Group hosted a powerful and heartfelt panel in honor of Asian American, Native Hawaiian and Pacific Islander (AANHPI) Heritage Month on May 7. It was more than just a gathering — it was a celebration of identity, a platform for truth-telling
Voices That Lead: Reflections From PRSA’s AANHPI Heritage Month Panel Read More »
