Many organizations say they have an AI policy, “but then put it on a shelf,” Melissa Flynn, APR, said. To keep up with changes in the technology, a company’s AI policy should “be a living, breathing thing.” A sound AI policy sets forth clear guidelines for how a business uses AI tools, said Flynn, principal
S&T Live Recap: Companies Need Clear AI Policies and ‘Ongoing Conversations’ Read More »
October is Breast Cancer Awareness Month — a time that unites communities, families and organizations around the shared commitment to save lives and support those impacted by cancer. This year, I am proud to announce that PRSA is joining the fight through a new partnership with the American Cancer Society. Through our “Turn Membership Into
Turn Membership Into Meaning: PRSA Goes Pink to Fight Breast Cancer Read More »
Each September, PRSA recognizes Ethics Month to bring increased attention to the communications profession’s core foundation. Please visit prsa.org/ethics and PRSA’s social media platforms for updates on programming. PRSA’s website offers a wealth of ethics-focused resources and practical insights for communicators. It’s not a secret: Powerful stories demonstrate impact, influence policy and funding, and ignite
Authentic Storytelling: Embracing an Ethical, Trauma-Informed Approach Read More »
PRSA is proud to celebrate Hispanic Heritage Month, which runs through Oct. 15. On behalf of the PRSA Hispanic-Latino Affinity Group, we present the 2025 Hispanic Heritage Month Toolkit, designed to help communications professionals celebrate with authenticity, respect, and impact. Growing up, education was the foundation of everything in my family. My mother emigrated from Ecuador and became a Spanish
The $4.1 Trillion Story: Engaging Hispanic-Latino Communities With Authenticity Read More »
Nonprofits seeking free or low-cost strategic communication support can find a list of student-run agencies on the PRSSA website. Professionals looking to strengthen their skills and résumés can find a list of master’s degree programs that recognize Accreditation in Public Relations (APR) and offer course credit or discounts on the PRSA website. Recent cuts to
How Student-Run PR Agencies Are Bridging the Nonprofit Funding Gap Read More »
The Ev Clay/PRSA Miami Chapter Endowment Fund, the largest of any PRSA Chapter in the nation, has supported promising South Florida PR students for four decades. Established to assist students who demonstrate academic excellence, professional aptitude and financial need, the fund reflects the legacy of Everett A. Clay, a visionary Miami PR leader. This year,
Lessons From PRSA Miami’s Annual Ev Clay Endowment Fund Luncheon Read More »
On Freedom of Speech, Hate Speech, and Our Ethical Responsibility as Public Relations Professionals Recent actions, including the indefinite suspension of Jimmy Kimmel Live!, have reignited national conversations about freedom of speech, media censorship, and the vital role public relations professionals play in shaping public dialogue. These moments give us pause, not only as individuals
Statement from the PRSA-Los Angeles Chapter President Read More »
In the September issue of Strategies & Tactics, we highlighted four professionals who are investing their time and expertise in education — strengthening the bridge between the classroom and the practice of public relations. Now, we are shifting our focus to four students who are directly benefiting from these initiatives. Their stories illustrate the positive impact of
Paying It Forward: 4 Professionals Spotlight Students and Their Path to Success Read More »
Each September, PRSA recognizes Ethics Month to bring increased attention to the communications profession’s core foundation. Please visit prsa.org/ethics and PRSA’s social media platforms for updates on programming. PRSA’s website offers a wealth of ethics-focused resources and practical insights for communicators. Ethical dilemmas don’t schedule meetings — they sneak up on you between deadlines and
Your PRSA Chapter’s Secret Weapon: An Ethics Officer Read More »
