Across the country, an estimated 40 million tons of wasted food winds up in landfills every year, according to the U.S. EPA. In Washington State alone, more than a million tons of uneaten food goes into landfills every year, about half of which is edible when discarded, said Jade Monroe, food center lead for the […]
At a time when visibility and belonging matter more than ever, PRSA’s AANHPI Affinity Group hosted a powerful and heartfelt panel in honor of Asian American, Native Hawaiian and Pacific Islander (AANHPI) Heritage Month on May 7. It was more than just a gathering — it was a celebration of identity, a platform for truth-telling
Voices That Lead: Reflections From PRSA’s AANHPI Heritage Month Panel Read More »
Editor’s note: Hailey Fuller graduated from the University of Wisconsin-Stevens Point on May 17. I was raised with the mentality that I should work for what I want in life. As early as elementary school, I sold Girl Scout cookies to win the prize of a red panda stuffed animal. I did not like Girl
By Stephen Chavez In today’s political landscape, Pride Month has become more than a moment of celebration—it’s a test of a brand’s values. As anti-DEI sentiment swells across parts of the country and conservative backlash against American brands appears to have reached new heights, some companies are hitting pause on their LGBTQ+ campaigns, pulling back
Pride, Politics and PR: Why Rainbow Silence Is a Reputational Risk Read More »
PRSA-LA Q&A: Leading with Purpose – AAPI Heritage Month Spotlight on PRSA CEO Matthew Marcial In celebration of AAPI Heritage Month, PRSA-LA is proud to spotlight a leader whose journey reflects the power of representation, resilience, and purpose in public relations. Matthew Marcial, CAE, CMP, began his role as Chief Executive Officer of the Public
PRSA-LA Q&A: Leading with Purpose Read More »
Let’s be honest — grabbing attention these days feels like shouting in a crowded room. With AI, TikTok and a million other things competing for eyeballs, it’s no wonder communicators are looking for new ways to stand out. That’s exactly what the PRSA East Central District’s recent webinar, “Cutting Through the Noise,” tackled, with insights from Peter
Cutting Through the Noise: Takeaways for Today’s Communicators Read More »
Besides having political animosities, “Americans are angry at big business,” Michael Maslansky said. In his research, “42% think that big business makes life worse, while only 35% think it makes life better.” Maslansky is CEO of Maslansky+Partners, a New York-based communications consultancy that focuses on the use of language. He was the guest on May
Member Mondays Recap: How Word Choice Shapes Positive Perceptions in Challenging Times Read More »
For 16 years, U.S. environmental policies regulating greenhouse gases have been based on the principle that they endanger public health. However, what was once a policy guide star now looks like a supernova under the White House directive being implemented by the U.S. Environmental Protection Agency. For my PR colleagues who work on environmental and
High Stakes for Clean Energy Communications Read More »
Have you noticed how excited corporate spokespeople are these days? And if not excited, how pleased, proud and delighted they are? Some are even thrilled. Or at least that’s what they say in their executive quotes. In one 30-day period, BusinessWire was thrilled to post press releases with: 1,284 pleases 1,007 exciteds 782 prouds 401
How to Quote Your Executives in Press Materials Read More »
