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S&T Live Recap: From the Marines to Johns Hopkins, a Communicator’s Storytelling Journey

Growing up on a small farm in Alabama, Ken Melton’s main entertainment was news. “Even as a kid, I used to watch TV news from around the world and take my dad’s newspaper and try to read it,” he said. “I thought, ‘I really like what they’re doing. I don’t know how to get there, […]

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Ahead of the Super Bowl, Communications Lessons Inspired by Being a Coach

I’m a strategic communications professional located in Kansas City. I’m also still riding high over the Kansas City Chiefs AFC Championship victory while gearing up for Super Bowl LVII vs. the Philadelphia Eagles on Feb.12. With a smile on my face and butterflies in my stomach, I can still replay the most fist-clenching moments of

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Edelman Trust Barometer: People Trust Business, But Not Executives

Business is now seen as the only competent and ethical institution, even as CEOs are among the least-trusted institutional leaders, Edelman’s 2023 Trust Barometer finds. In surveys around the world, business remains the most trusted institution, as perceived by 62% of respondents. Business holds a 53-point lead over government in perceptions of competence and is

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Top 5 Learnings From ICON 2022

1. Dominant narratives are invisible. Speak them out loud. Deep or dominant narratives are set forward and protected by groups in power. They are harmful toward the groups that they don’t represent. Examples include patriarchy and white supremacy, according to speaker Adena J. White (PRSA Arkansas Chapter). They way to start deconstructing them is to

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S&T Live Recap: PRSA Chair Michelle Egan on the Trends, Challenges and Opportunities in the Year Ahead

Michelle Egan, APR, Fellow PRSA, PRSA’s 2023 chair, joined Strategies & Tactics Live on Jan. 19 to talk about trends, challenges and opportunities for communicators in the New Year. Egan joined the livestream from Anchorage, Alaska, where she is chief communications officer of the Alyeska Pipeline Service Company. “We’re all really paying attention to AI

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