I was heartened when, more than a year into the COVID-19 pandemic, U.S. Surgeon General Vivek Murthy took a stand publicly against misinformation, calling it “an urgent threat to public health.” I couldn’t have agreed more. From the beginning of the pandemic, the focus of my employer, a nationally ranked health system, had become safeguarding […]
A Commitment to Sharing Only Accurate and Truthful Information Read More »
Nearly a third of employees have become less engaged with their work, new surveys find. According to a study by The Conference Board, the commitment and connection that people feel to their jobs fell over the last six months for all employees, regardless of their work location or schedule. Surveys of more than 1,600 people,
Survey: Workers Less Engaged, but Reluctant to Quit as Recession Looms Read More »
In September, PRSA’s Minnesota Chapter hosted 150 attendees from throughout the Midwest District for three days of networking and learning. Our conference theme was “The Shake Up: Changing Times, Changing Comms.” Shaking up communications to reflect our changing times also applied when planning the event. Led by co-chairs Candee Wolf, MA, APR, and Laura Hennen,
How We Made Our Chapter Event More Inclusive Read More »
Since birth, Alyson Hoffman and her twin sister Andrea have lived with cystic fibrosis, a disease that causes problems for the lungs and digestive system and presents infection risks. When the sisters were born in 2000, newborns were not screened for the condition in Ohio. Their parents became advocates for newborn cystic fibrosis screening in
S&T Live Recap: Student Leaders Become Health Advocates at an Early Age Read More »
As communicators know, our messages don’t always land the first time. But while a speechwriter can’t take back her words if the audience doesn’t respond as hoped, PR professionals can usually adjust their communications strategies as needed. This act of revising is often called “pivoting.” Superstar Taylor Swift has honed the skill well, particularly over
How to Pivot Your Strategy Like Taylor Swift Read More »
With the Nov. 8 midterm elections fast approaching, officials say they’re busy combating misinformation about electoral processes and voting results, and not that such falsehoods sow distrust of the election process. In Collier County, Fla., in the southwest part of the state that includes the Gulf Coast city of Naples, Trish Robertson, APR, is using
How This PR Pro Is Helping Communicate Accurate Election Information Read More »
Around the world, 86 percent of CEOs surveyed believe a recession will occur during the next 12 months, even as 71 percent maintain an optimistic three-year economic forecast. In professional-service firm KPMG’s “2022 CEO Outlook,” 85 percent of respondents expect growth in 2022, down slightly from 87 percent in 2021. At the same time, 73
Even While Expecting a Recession, CEOs Maintain Positive 3-Year Outlook Read More »
While Americans are trying to put the pandemic in the rearview mirror, new challenges affecting our lives on many different levels continuously emerge. And on a daily basis, we are bombarded with — let’s just say it — bad news all around, from new health threats to economic instability and grim news from abroad. Yet
Brand Marketing Fun-damentals That Consumers Crave Read More »
I started my PR firm in 1992. At the time, I knew nothing about running a business — nothing about bookkeeping, hiring staff, preparing contracts or writing proposals for new clients. I had to learn all these skills while I serviced my clients. More than 20 years after I started my business, I decided to
3 Things Triathlons Taught Me About Running My PR Business Read More »
