Faced with mounting political and legal pressure, many companies have rolled back their diversity, equity and inclusion (DEI) policies in recent months, eliminating programs and goals related to employee and leadership representation metrics. On Jan. 21, President Trump signed a sweeping executive order putting a stop to DEI programs and policies across the U.S. government. […]
Join PR Pals, a collaborative mentorship program between PRSA Hawaii and UH Manoa’s PRSSA Chapter, designed to connect aspiring and experienced public relations professionals. Whether you’re looking to gain industry knowledge or give back by mentoring future leaders, PR Pals is the perfect way to engage, network, and make a lasting impact in the world of public
PR Pals Mentorship Program – Spring 2025 Cohort Read More »
Find more writing & storytelling articles in the February 2025 issue of Strategies & Tactics. William Zinsser was wrong. “If you give me an article that runs to eight pages and I tell you to cut it to four, you’ll howl and say it can’t be done,” he wrote in On Writing Well. “After that,
3 Ways to Edit Before You Write Read More »
As a tenured communications adviser and a die-hard Kansas City Chiefs fan, I’ve witnessed how goal setting can transform not just a sports team but any organization. The Chiefs’ journey to the top of the NFL is a masterclass in goal setting, offering valuable lessons for those guiding executives and shaping HR, strategy and culture
The Power of Goal Setting: Lessons From the Kansas City Chiefs’ Quest for a Three-Peat Read More »
By Stephen Chavez, CEO, ChavezPR I’m a DEI hire. There. I said it. When I graduated from college, my family did not have connections in the world of journalism or public relations. My family or friends of the family did not have jobs in the media or public relations. Thanks to the LA Times’ parent
Confession of a DEI Hire Read More »
Here we go. With the new administration’s recent flurry of policy changes and announcements, professional communicators may feel we’re back in the statement era they may have experienced during previous White House transitions. Organizational leadership often leans on this practice of issuing statements to respond to significant government policy changes or initiatives to show support
The Return to the Statement Era: Knowing When to Speak Out Read More »
Katie Neal knows a thing or two about career pivots. After earning a degree in communications and journalism, she started as a broadcast journalist in Tennessee and Indiana. And then she transitioned to public relations, working for agencies in Sacramento, Calif., San Francisco, Singapore and Winston-Salem, N.C. Neal later became communications lead at Wake Forest
S&T Live Recap: Considerations for Changing Course in Your Public Relations Career Read More »
It has been a whirlwind few weeks for TikTok and its nearly 170 million users in the United States. On Jan. 17, the Supreme Court announced that it would uphold the Senate-approved Protecting Americans from Foreign Adversary Controlled Applications Act ruling, which states that TikTok must either be sold to U.S. ownership or cease operating in the country.
Navigating TikTok’s Still-Uncertain Future for Brands and Creators Read More »
Dr. Martin Luther King Jr. wasn’t just a civil rights icon; he was also one of the greatest communicators in history. His ability to inspire, mobilize and connect with people from all walks of life remains a masterclass in strategic communication. For Black PR professionals, his legacy is not just a source of pride but
Honoring Dr. King’s Legacy: Lessons in Communication for Today’s Leaders Read More »
