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Communications professionals know that the only constant is change. Messaging best practices evolve, communication channels transform, and budgets fluctuate, often slowly and all at once. The year ahead promises more of the same, raising important questions for PR professionals and the clients they serve: how to cut through the noise to craft authentic connections with […]

For PR professionals looking to promote clients on LinkedIn, “Put your executives front and center,” Callie Schweitzer said. “People want to interact with people.” Schweitzer, head of scaled programs at LinkedIn, was the guest on Dec. 17 for Strategies & Strategies Live, PRSA’s monthly livestream series on LinkedIn. “What we have found is that LinkedIn

“Your LinkedIn profile is oftentimes the first thing that a hiring manager looks at,” said Callie Schweitzer. “Make sure it’s up to date and that it reflects your current responsibilities, any skills you’ve learned recently or clips you’ve secured for clients.” Schweitzer, head of scaled programs at LinkedIn, was the guest on Dec. 17 for

Barbara Way Hunter, APR, Fellow PRSA, a pioneering PR executive and longtime PRSA member and leader, passed away on Dec. 18 at her home in Walpole, N.H. She was 97. Hunter served as PRSA’s president (now chair) in 1984. In 1993, she received PRSA’s highest individual honor, the Gold Anvil. Born in 1927 in Westport,

American workers generally feel secure in their jobs, and relatively few expect to look for a new position in the coming months, a Pew Research Center survey finds. But the study also suggests ambivalence in how U.S. workers view their jobs. Job and pay satisfaction Just half of survey respondents say they’re “extremely” or “very

When she was growing up, Brandy Star Merriweather’s family moved around a lot. She was an extrovert who quickly discovered a passion for communications. “I was always involved in student council,” she remembered. “I was the girl who did the announcements in the morning, The Pledge of Allegiance. I was always utilizing my voice and

It’s performance review season — a time to reflect on your own “naughty or nice” list at work. But what if it were more than a year-end tradition? When approached with strategy and intention, your review can become the ultimate gift: a launchpad for growth and a springboard to a standout year ahead. Ready to

Dolly Maiah, senior manager of impact communications at the National Geographic Society, spoke with PRsay before she and her colleagues presented a session on the “Science for Impact: How to Craft PR Campaigns Using Scientific Research,” at PRSSA ICON 2024 in Anaheim, Calif., in October. Maiah leads communications strategy, implementation and evaluation for Perpetual Planet

Stories are the most powerful form of human communication, according to Peg Neuhauser, author of “Corporate Legends and Lore.” So how can you tell a great story? When to tell stories The late, great speaker and author Og Mandino said that stories were so powerful, that his rule of thumb was: “If you have a