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When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. According to reports, an automated flight-control system had sent the airplanes into nosedives. […]

PRism Awards Honor Best in Communications Strategy and Execution in Los Angeles LOS ANGELES (November 13, 2020) —The Los Angeles Chapter of Public Relations Society of America (PRSA-LA) held the 56th annual PRism Awards, honoring the best in communications strategy and execution in the LA area, on Thursday, November 12. Kim Tobin, reporter for NBC4,

As Thanksgiving approaches, many of us are pondering how to recreate favorite time-tested holiday recipes to accommodate reduced gatherings due to COVID-19 separation, and how to find meaningful alternative ways to connect with loved ones at a distance. The City College of New York’s (CCNY) advertising/PR program and our PRSSA Chapter faced a parallel challenge

By Andrea Holland, Founder and CEO of Remote PR Jobs During these unprecedented times, you might have a client or CEO question or challenge what PR can do for their business. Oftentimes, people outside of the industry forget that PR is more than media relations. There are tons of ways that PR can continue supporting

At Wylie Communications, we’re getting ready for our 2021 Master Classes. With that in mind, I wanted to share some of my favorite slides from our workshops: Make sound bites sound better. One-quarter of journalists rank quotes as the least important element in a news release — after the boilerplate and the dateline. Make yours

Every month, PRSA-LA highlights members who are making an impact — sharing their ideas, information, and stories about their experiences in PR. This month, we are featuring Nicholas Adams, President and CEO of NINICO Communications What do you love about PR/communications? People in our industry have a unique sense of purpose. I love that we’re

“Comprar, comprar y comprar.” This tagline from a 1980s TV commercial for a Mexican airline — which encouraged tourists to “shop, shop and shop” in the country — came to my mind recently when I read about Hispanic purchasing power in the United States. According to the University of Georgia’s 2019 “Multicultural Economy Report,” the

By Joe Marchelewski, 2020 PRSA-LA President, AIJ Communications I did something completely new, which is a unique experience after 20 years in PR, I held my first virtual press conference. Maybe you’ve done this as well so it’s old hat for you, but for me it was a strange new experience. I’ve held dozens of

Jim Delulio, PR Talent President discusses the current job market in PR. With some industries booming, others being hit with layoffs, and a surge in crisis and corporate communication as plans change and evolve, what is the current state? We also discuss how can you use this time to boost your personal profile and refine