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There was a time when someone asked what I did for a living, and I would give them a sly smile and say, “Do you watch Scandal?” and tell them I worked in crisis communications. Or if it were more of a policy or academic crowd, I would say, “Well, if you’re a fan of […]

Friends! I started the New Year with a vision board workshop. (There’s something so soothing about cutting and pasting IRL.) There, our delightful leader recommended that we call our masterpieces DECISION boards, not vision boards. In the spirit of manifesting a delightful and successful 2025, here are seven decisions to make for your writing practice

As Bob Dylan sang, “The times, they are a-changin’.” Public relations professionals today have to consider LinkedIn shorts and YouTube podcasts. Press releases are written by artificial intelligence. In a world of AI, it’s natural to wonder: Where is public relations going? Is there a place for traditional PR? And as a communicator, what’s my

As the new year begins, it’s the perfect time to reflect on ways to grow personally and professionally. By making small, intentional changes to your mindset and career approach, you can significantly enhance your fulfillment and achieve greater success. Take risks and challenge authority. Build relationships on mutual respect. Instead of immediately saying “yes” to

Communications professionals know that the only constant is change. Messaging best practices evolve, communication channels transform, and budgets fluctuate, often slowly and all at once. The year ahead promises more of the same, raising important questions for PR professionals and the clients they serve: how to cut through the noise to craft authentic connections with

For PR professionals looking to promote clients on LinkedIn, “Put your executives front and center,” Callie Schweitzer said. “People want to interact with people.” Schweitzer, head of scaled programs at LinkedIn, was the guest on Dec. 17 for Strategies & Strategies Live, PRSA’s monthly livestream series on LinkedIn. “What we have found is that LinkedIn

“Your LinkedIn profile is oftentimes the first thing that a hiring manager looks at,” said Callie Schweitzer. “Make sure it’s up to date and that it reflects your current responsibilities, any skills you’ve learned recently or clips you’ve secured for clients.” Schweitzer, head of scaled programs at LinkedIn, was the guest on Dec. 17 for

Barbara Way Hunter, APR, Fellow PRSA, a pioneering PR executive and longtime PRSA member and leader, passed away on Dec. 18 at her home in Walpole, N.H. She was 97. Hunter served as PRSA’s president (now chair) in 1984. In 1993, she received PRSA’s highest individual honor, the Gold Anvil. Born in 1927 in Westport,

American workers generally feel secure in their jobs, and relatively few expect to look for a new position in the coming months, a Pew Research Center survey finds. But the study also suggests ambivalence in how U.S. workers view their jobs. Job and pay satisfaction Just half of survey respondents say they’re “extremely” or “very