On the second Monday of every month, PRSA is offering AI Pulse, a briefing hosted by Ray Day, APR, PRSA’s 2026 immediate past chair, that provides timely insights into the latest AI trends, tools and developments. Learn how to stay ahead of an ever-evolving digital landscape here. Public relations professionals “should feel like kings and […]
PR’s New Influence: Shaping What AI Says Read More »
Mike Klein is leading a six-part certificate program titled “Internal Communication: The Comms Superpower for the AI Age,” which starts on March 5. Learn more about addressing current demands for IC support at the PRSA website. Sign up by Feb. 19 and save $200! Here’s a sentence you don’t hear often: PR professionals are perfectly
Why Internal Comms Is the Superpower for the AI Age Read More »
The percentage of LinkedIn job postings in the U.S. that include the term “storyteller” doubled last year, according to The Wall Street Journal. Some 50,000 listings under marketing and more than 20,000 job listings under media and communications mentioned the term. “The AI slop of it all creates so much distrust,” Steve Hirsch, co-founder of Hirsch
In the Age of AI, Tell More Stories Read More »
Every year, we resolve to make changes for the better. As leaders in our organizations, we set goals, refine strategies and recommit to performance. What we rarely do, however, is recalibrate the one thing that quietly charts our course through the year with every decision we’ll make to achieve those goals — our ethical compass.
Realigning Your Ethical Compass for the New Year Read More »
Public relations relies on “voice, trust and reputation,” Andrea Gils Monzón said. “If we stay passive, ethics get outsourced to AI tools that don’t understand values, context and consequences.” As AI has evolved following the November 2022 public debut of the ChatGPT chatbot, communicators are reminded that “AI is not managing the risk,” she said.
S&T Live Recap: Ethics, Trust and the Human Role in AI-Powered PR Read More »
Over the last decade, “Trust in everything that we have as a society, as a nation, has dropped dramatically,” said Grace T. Leong, APR, Fellow PRSA. “Trust has never been lower. But trust is one of the core principles that binds a society together.” Leong, CEO of the HUNTER communications agency in New York, was
Member Mondays Recap: Communicators ‘Have the Power to Build Trust’ Read More »
Across international surveys, 70% of respondents report they’re hesitant or unwilling to trust others who have different values, backgrounds, approaches to social issues or information sources, the 2026 Edelman Trust Barometer finds. Other factors are deepening this social insularity. One is economic anxiety, with two-thirds of employees worried that trade policies and tariffs will hurt
Edelman Trust Barometer: Economic Anxiety, AI Fears, Distrust Making People Insular Read More »
The inspiration for this piece came from a conversation with Marlice Johnson, chief brand officer at Stearns Bank. Over lunch, we got to talking about Human Design — a framework that explains how our energy is meant to operate in the world and how we best lead. When Marlice discovered she was a Manifesting Generator,
Why Communications Leaders Need Human Design: A New Model for Energetic Leadership Read More »
As communications professionals, we live close to the power of language. We know how narratives are shaped, packaged and distributed. We know how quickly nuance can be stripped away when it becomes inconvenient. We also know the good this work can do when it is guided by values and care. The story we tell about
Black Executives and the Meaning of Martin Luther King Jr. Day in 2026 Read More »
