Member Mondays is an initiative designed to foster direct engagement and provide valuable information sharing within the PR community. Member Mondays take place on the fourth Monday of each month from 1–1:45 p.m. ET. All programs are free for PRSA members. Sign up for future sessions here. More than five years after the coronavirus pandemic
Surveys Find Americans Worried About AI, Affordability and the Future Read More »
Register for ICON 2026 by July 31 to save $250. Details here. Founded in 2016 by Jesse and Emily Cole, the Savannah Bananas have transformed a fan-first version of baseball into one of the hottest tickets in sports. Known as Banana Ball, the game blends fast-paced action with showmanship, fan participation, and plenty of theatrics,
ICON 2026 Preview: Tyler Gillum Discusses the Importance of Betting on Yourself Read More »
This past May, Raina Lazarova, Muck Rack’s vice president of global insights, was reelected chair of the International Association for the Measurement and Evaluation of Communication (AMEC) for a second two-year term through June 2028. As AI reshapes how organizations measure communications, Lazarova is helping lead the profession’s shift away from vanity metrics and toward
Measuring What Matters: Q&A With AMEC Chair Raina Lazarova Read More »
Artificial intelligence is reshaping public relations, but the profession’s longstanding challenges aren’t easing. PR pros are working long hours, struggling to get reporters to respond and learning how to optimize content for AI search, according to Muck Rack’s latest “State of PR” report. Nearly three-quarters (73%) of PR professionals say generative-engine optimization (GEO) is at
Long Hours, Fewer Reporter Responses, AI Optimization: 2026 ‘State of PR’ Read More »
On the second Monday of every month, PRSA offers “AI Pulse,” a briefing hosted by Ray Day, APR, PRSA’s 2026 immediate past chair, that provides timely insights into the latest AI trends, tools, and developments. Learn how to stay ahead of an ever-evolving digital landscape here. Artificial intelligence “is changing how we create content,” Angela
Why Earned Media Matters More in the Age of AI Read More »
Reputation is becoming an increasingly important factor in AI responses. Language models aggregate and categorize public discourse, presenting it as seemingly objective knowledge. This means that communications managers must observe not only what is being said about a company, but also how AI interprets it. An increasing number of people are no longer using traditional
How to Set Up Reputation Monitoring in Language Models Read More »
Formatting is the fastest lever you have for earning AI citations. It directly dictates how AI engines pull specific chunks of information from your content. AI tools don’t read your content the way humans do — they extract it. If your content makes extraction seamless, AI cites you. If it doesn’t, AI cites your competitors.
Format Your Way to AI Citations Read More »
As communicators navigate rapid technological changes, shifting audience expectations and increasingly crowded information environments, few people know more about standing out than Gaby Natale. A journalist, entrepreneur, best-selling author, and breast cancer survivor, Natale made history in 2017 as the first Latina to win three Daytime Emmy Awards. The awards honored her talk show “SuperLatina,”
ICON 2026 Preview: Gaby Natale on Finding Your Pioneer Spirit Read More »
As America gears up for July 4th and the culmination of many of the America 250 celebrations across the country, one overlooked question we should ask is, “Who are we celebrating?” America 250 is an opportunity to tell the full story of America and all who are part of it, including LGBTQ Americans. As communicators,
Pride and America 250: LGBTQ People Are Part of America’s Past, Present and Future Read More »
