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A Panel Discussion: The Different PR Sectors + How to Find the Right Fit for You Thursday, July 20, 5:30 p.m. – 7 p.m. at the University of San Diego From lifestyle to higher education, what is it like working in different areas of PR? Hear from a panel of PR experts to get a

Just a few months ago, companies could stay above the political fray. Now, that is no longer true. At this moment in history, to be in the world is to be political. As recent controversies surrounding Bud Light and Target have demonstrated, gone are the days when a company could get by with issuing a

So there I was, walking down the hallway of the Courtyard by Marriott in Minneapolis, on my way to attend day one of the 2023 PRSA Public Affairs and Government Summit on June 14-16 in Minneapolis, when my cell phone dings with following text: “Fire, Alert III, Twin, 17-L, ETA: Now.” Standing about 900 miles

Cision is a proud sponsor of PRSA. For more than 100 years, PR professionals have relied on press releases as a key element of their communications toolkit. But in today’s increasingly competitive media environment, are press releases still an effective tool for amplifying a brand’s message and generating earned media? Absolutely. When it’s done well,

In recent conversations with PRSA and PRSSA members from around the country, PRSA CEO Linda Thomas Brooks has repeatedly heard people ask about imposter syndrome — the fear of not deserving your success and being revealed as a fraud. Similar questions keep popping up: “How do I know if I have imposter syndrome? What do

Technology’s continuous advance is affecting every profession, including public relations. In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on

Stylebook editor Paula Froke spoke at the ACES: The Society for Editing conference earlier this year, and announced numerous new entries and updates to the Associated Press Stylebook. These include several updates to gender and sexual orientation. Here’s a recap that includes a few of the rules for terminology used during Pride Month:  • LGBTQ+

The intersection of journalism and AI is the most important media issue of our time. You can stop reading there. But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. That means there aren’t any journalists — or their end-user readers — who won’t be