Uncategorized

During season 1 of the highly regarded PBS series “America Outdoors with Baratunde Thurston,” the host has explored the country, finding coal miners turned beekeepers in Appalachia, backcountry pilots in Idaho, birders in Minnesota’s Arrowhead Region and signs of life in Death Valley. There are infinite ways to talk about our relationship with the outdoors,”

In the past, multicultural marketing and brand purpose were often siloed within organizations. But as these topics converge on a complex, diverse consumer landscape, it’s crucial that companies devise more integrated strategies. Brands must find new ways to understand their customers outside of traditional segmentation, first-party data and other means. A recent study, jointly conducted

“Whenever we get into any crisis moment, the guiding principles for us are compassion and action,” said Linda Rutherford, chief administration and communications officer for Southwest Airlines. “Who are the involved audiences, what’s going on with them and how can we show movement?” Rutherford was the guest speaker for the May 24 episode of Strategies

Volunteer participation has been declining for decades and fell further during the pandemic, the Associated Press reports. The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. But even amid these sharp declines in volunteerism nationwide, the PRSA Colorado Chapter has seen an increase in volunteers for its community program called

We live in an age of disruption. In March 2020, a worldwide pandemic began. In February 2022, the world was seized with anxiety over Russia’s invasion of Ukraine. One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and

Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. Daycare sends a note that tomorrow is pajama day. Netflix needs to tell you there is a new season of that show you were binge-watching. And it’s time to

Public relations has always been a challenge to measure. However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. If there’s anything marketing has a lot of, then it’s metrics. With the rise of influencer marketing as a paid PR tactic, there’s a myriad