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Cision is a proud sponsor of PRSA. For more than 100 years, PR professionals have relied on press releases as a key element of their communications toolkit. But in today’s increasingly competitive media environment, are press releases still an effective tool for amplifying a brand’s message and generating earned media? Absolutely. When it’s done well,

In recent conversations with PRSA and PRSSA members from around the country, PRSA CEO Linda Thomas Brooks has repeatedly heard people ask about imposter syndrome — the fear of not deserving your success and being revealed as a fraud. Similar questions keep popping up: “How do I know if I have imposter syndrome? What do

Technology’s continuous advance is affecting every profession, including public relations. In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on

Stylebook editor Paula Froke spoke at the ACES: The Society for Editing conference earlier this year, and announced numerous new entries and updates to the Associated Press Stylebook. These include several updates to gender and sexual orientation. Here’s a recap that includes a few of the rules for terminology used during Pride Month:  • LGBTQ+

The intersection of journalism and AI is the most important media issue of our time. You can stop reading there. But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. That means there aren’t any journalists — or their end-user readers — who won’t be

During season 1 of the highly regarded PBS series “America Outdoors with Baratunde Thurston,” the host has explored the country, finding coal miners turned beekeepers in Appalachia, backcountry pilots in Idaho, birders in Minnesota’s Arrowhead Region and signs of life in Death Valley. There are infinite ways to talk about our relationship with the outdoors,”

In the past, multicultural marketing and brand purpose were often siloed within organizations. But as these topics converge on a complex, diverse consumer landscape, it’s crucial that companies devise more integrated strategies. Brands must find new ways to understand their customers outside of traditional segmentation, first-party data and other means. A recent study, jointly conducted

“Whenever we get into any crisis moment, the guiding principles for us are compassion and action,” said Linda Rutherford, chief administration and communications officer for Southwest Airlines. “Who are the involved audiences, what’s going on with them and how can we show movement?” Rutherford was the guest speaker for the May 24 episode of Strategies