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For businesses, reputation has never been more crucial, new research from the USC Annenberg Center for Public Relations finds. According to its “2023 Global Communications Report,” tangible benefits accrue to companies that build and maintain positive reputations. Those benefits include improved financial performance; better ability to attract and retain top talent; and the power to

For college seniors, graduation day is approaching this spring. Preparing to enter the workplace can be stressful, especially when trying to find the right organization and opportunity. As a senior PR student at Appalachian State University in Boone, N.C., I have been hunting for the perfect job. This year’s graduates are trying to present the

As a child, Melissa Vela-Williamson, APR, loved animals and dreamed of being a veterinarian. She decided to build a career in public relations instead, but she has found opportunities to work for animal welfare. Last year, she had the chance to support the local humane society’s 70th-anniversary campaign, along with her firm MVW Communications in San

April is Accreditation Month at PRSA. It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. Look for posts on the PRsay and each month in The Pinnacle, PRSA’s monthly newsletter offering insights on Accreditation. Learn more about earning your APR by visiting PRaccreditation.org.  As I recently reflected on

While the Oval Office was Pete Souza’s favorite place to take photos inside the White House, he also enjoyed being on the road and traveling to different locations. “I always liked the newness of the places we went,” said Souza, the former chief official White House photographer for President Obama. Souza captured some of the

Want to learn more ways to use ChatGPT and other techniques to draw readers in and move them to act? Join PRSA and Ann Wylie at “How To Catch Your Readers With ChatGPT: Six Ways To Use AI To Become a Better Writer” on May 18. I had dinner with a favorite tech friend the

There are countless movies where the main characters overcome obstacles that life throws their way while trying to achieve a goal they had set for themselves. I just watched one the other night. However, it doesn’t just happen on the big screen. It happens in everyday life. Life is going to throw you curves. But

What will the PR profession look like between now and the year 2026? Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Organizations big and small were represented, as were PR specializations ranging from

On March 23, PRSA-LA hosted the webinar, “At Breakfast with Arts and Consumer Entertainment Journalists”, drawing the attention of almost 60 attendees. The audience learned from journalists and editors about how PR practitioners can pitch stories and maintain relationships with their media colleagues. Knowledge was provided by leading professionals in the industry including Tricia Durrant,