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The Muslim holy month of Ramadan started last week and will culminate with the first sighting of the moon on Eid, which falls this year on Friday, April 21. The month of fasting, which ends with the Eid al-Fitr celebration, is a special time for the nearly 2 billion Muslim people around the world. Perhaps […]

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches. Then, the generative technology can tell PR practitioners how

Download 2023 Event Calendar HERE. PRSA-LA Young Professionals Event: Landing Your First Job – What You Need to Know SAVE THE DATE! Thursday, April 6 • 6:00 p.m. Via Zoom Landing Your First Job – What You Need… April 6 @ 6:00 pm – 7:00 pm 2023 PRSA Western District Conference Plan to join the

As we transition from winter to spring and the frost yields to warmer temperatures, it can be exciting to experience longer days and see new life emerge. While I appreciate what warmth and light do for my circadian rhythms, I find myself focusing on other matters during this time. With Black History Month in the

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023. For the next decade, tens of

Americans are experiencing more problems with products and services than ever before, and their complaints to companies are becoming more belligerent and uncivil, new research from Arizona State University’s W. P. Carey School of Business finds. According to the “National Customer Rage Survey” of 1,000 Americans, businesses risk losing an estimated $887 billion in future

The following post is based on research published in the latest issue of PR Journal, the quarterly academic journal presented by PRSA and the Institute for Public Relations. The paper, “Organizational Social Media Mourning: Toward a Framework for Organizations Wishing to Empathize With Publics During Tragedies” is by Jensen Moore, Ph.D., the University of Oklahoma;

Media relations hinges on the relationships that we create and maintain with the press. We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. Having