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Volunteer participation has been declining for decades and fell further during the pandemic, the Associated Press reports. The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. But even amid these sharp declines in volunteerism nationwide, the PRSA Colorado Chapter has seen an increase in volunteers for its community program called

We live in an age of disruption. In March 2020, a worldwide pandemic began. In February 2022, the world was seized with anxiety over Russia’s invasion of Ukraine. One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and

Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. Daycare sends a note that tomorrow is pajama day. Netflix needs to tell you there is a new season of that show you were binge-watching. And it’s time to

Public relations has always been a challenge to measure. However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. If there’s anything marketing has a lot of, then it’s metrics. With the rise of influencer marketing as a paid PR tactic, there’s a myriad

For businesses, reputation has never been more crucial, new research from the USC Annenberg Center for Public Relations finds. According to its “2023 Global Communications Report,” tangible benefits accrue to companies that build and maintain positive reputations. Those benefits include improved financial performance; better ability to attract and retain top talent; and the power to

For college seniors, graduation day is approaching this spring. Preparing to enter the workplace can be stressful, especially when trying to find the right organization and opportunity. As a senior PR student at Appalachian State University in Boone, N.C., I have been hunting for the perfect job. This year’s graduates are trying to present the

As a child, Melissa Vela-Williamson, APR, loved animals and dreamed of being a veterinarian. She decided to build a career in public relations instead, but she has found opportunities to work for animal welfare. Last year, she had the chance to support the local humane society’s 70th-anniversary campaign, along with her firm MVW Communications in San

April is Accreditation Month at PRSA. It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. Look for posts on the PRsay and each month in The Pinnacle, PRSA’s monthly newsletter offering insights on Accreditation. Learn more about earning your APR by visiting PRaccreditation.org.  As I recently reflected on