Today in America, we face a crisis of incivility in society and in our public discourse. According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. In the workplace, CEOs […]
To Counter Rising Incivility, PR Campaigns Can Promote Kindness Read More »
Since Elon Musk’s controversial and tumultuous takeover of Twitter on Oct. 27, some users are seeking alternative social media platforms. As a result, Mastodon, a lesser-known rival, has received a big boost. Mastodon’s mobile app was downloaded 750,000 times between Oct. 28 and Nov. 6, according to analytics firm Sensor Tower. Quartz reports that was
5 Things Communicators Need to Know About Mastodon Read More »
On Oct. 26, two days before he became Twitter’s new owner and CEO, Elon Musk demonstrated the communications power of a good prop when he strode into the company’s headquarters carrying a porcelain sink and wearing a grin. The prop suggested Musk would remake the company, throwing everything at it, including the kitchen sink. He
Props Can Help a Message Sink In, or Sink the Message Read More »
U.S. adults under 30 trust information on social media sites almost as much as they trust information from national news outlets, Pew Research Center finds. Except among these youngest adults, Americans remain much more likely to trust information from local and national news organizations than information on social media. Among survey respondents 18–29 years old,
Younger Americans More Likely to Trust Information on Social Media, Study Finds Read More »
I was heartened when, more than a year into the COVID-19 pandemic, U.S. Surgeon General Vivek Murthy took a stand publicly against misinformation, calling it “an urgent threat to public health.” I couldn’t have agreed more. From the beginning of the pandemic, the focus of my employer, a nationally ranked health system, had become safeguarding
A Commitment to Sharing Only Accurate and Truthful Information Read More »
Nearly a third of employees have become less engaged with their work, new surveys find. According to a study by The Conference Board, the commitment and connection that people feel to their jobs fell over the last six months for all employees, regardless of their work location or schedule. Surveys of more than 1,600 people,
Survey: Workers Less Engaged, but Reluctant to Quit as Recession Looms Read More »
In September, PRSA’s Minnesota Chapter hosted 150 attendees from throughout the Midwest District for three days of networking and learning. Our conference theme was “The Shake Up: Changing Times, Changing Comms.” Shaking up communications to reflect our changing times also applied when planning the event. Led by co-chairs Candee Wolf, MA, APR, and Laura Hennen,
How We Made Our Chapter Event More Inclusive Read More »
Since birth, Alyson Hoffman and her twin sister Andrea have lived with cystic fibrosis, a disease that causes problems for the lungs and digestive system and presents infection risks. When the sisters were born in 2000, newborns were not screened for the condition in Ohio. Their parents became advocates for newborn cystic fibrosis screening in
S&T Live Recap: Student Leaders Become Health Advocates at an Early Age Read More »
As communicators know, our messages don’t always land the first time. But while a speechwriter can’t take back her words if the audience doesn’t respond as hoped, PR professionals can usually adjust their communications strategies as needed. This act of revising is often called “pivoting.” Superstar Taylor Swift has honed the skill well, particularly over
How to Pivot Your Strategy Like Taylor Swift Read More »
