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With the metaverse, we can “start to create a truly immersive environment in … a three-dimensional, virtual reality experience,” Mike Neumeier, APR, said. Neumeier, CEO of Arketi Group, a digital marketing and PR firm in Atlanta, was the guest speaker on the Aug. 25 episode of S&T Live, PRSA’s monthly livestream on LinkedIn that takes […]

So far this year, I would say our standout achievement has been making good on our commitment to diversity and inclusion. The past few years have been incredibly transformational for our Chapter as the Board of Directors continues to place emphasis on diversity, equity, inclusion and belonging (DEIB). From board recruitment and programming to ment

Don’t Undermine Your Credibility – Here’s How to Avoid Personal, Professional, and Client Conflicts of Interest By: Julie Smith-Taylor, APR In PRSA’s Ethical Standards Advisory #11, our members learn about eight different ways conflicts of interest have the potential to undermine or compromise the impartiality, credibility or trustworthiness of a professional. The Advisory also identifies

YouTube is the favorite social media platform for American teenagers ages 13–17, with 95 percent saying they use the video-sharing site, Pew Research Center finds. Next in social media popularity among U.S. teens is TikTok, which 67 percent of those surveyed say they use. Sixteen percent say they use TikTok “almost constantly.” Meanwhile, the share

As the founder of OnPurpose PR in Fairfield County, Conn., I firmly believe that regardless of the age, stage or phase of any organization, there are many ways to make a social impact. If you are a newly established PR consultancy, perhaps you cannot donate funds to charity yet, but with your expansive network, you

The Hawaii chapter of the Public Relations Society of America (PRSA) celebrated the best in Hawaii’s public relations industry at the 39th Annual Koa Anvil Awards ceremony on Thursday, August 4, 2022, at the Halekulani Hotel. This year’s Koa Anvils also celebrated PRSA Hawaii’s 75th anniversary and recognized the organization as one of the founding

As boundaries blur between political, social and business arenas, more Americans are turning to the private sector for leadership, says a new report from FTI Consulting, a Chicago-based business advisory firm. As a result, however, companies are becoming polarized, as opposing points of view clash. CEOs find themselves caught in the middle, unsure of how

Boston Celtics legend Bill Russell was a giant in every sense of the word. If you saw him play or stood next to him during a presentation training session in your office on lower Fifth Avenue, you would swear he was taller than the 6-10 listed in the program. He used his soft voice and