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ICON 2021 Recap: Panelists on the State of DE&I in PR and Communications

According to the U.S. Bureau of Labor Statistics, as of 2018 (the most recent year for which data is available), the PR profession was 87.9 percent white, 8.3 percent African American, 5.7 percent Hispanic and 2.6 percent Asian. (By comparison, the overall U.S. population is 76.3 white, 18.5 percent Hispanic, 13.4 percent Black or African […]

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ICON 2021 Recap: Samantha Radocchia on the Decentralized Operating System of the Future

There’s been an evolution of our operating system, says entrepreneur, cultural technologist and author Samantha Radocchia. “The operating system of the past was localized, the operating system of the present is centralized and the operating system of the future is decentralized.” During a virtual keynote presentation on Oct. 19 at ICON 2021, Radocchia discussed blockchain

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ICON 2021 Recap: Communications From a Military Point of View

With any communication campaign, “the key is understanding what we’re trying to achieve,” said Rear Adm. Charles Brown, APR+M. “Start with the outcomes in mind” and then “measure whether you’ve achieved them,” said Brown, the Navy’s chief of information. Brown was one of four U.S. Military communicators who were guest panelists for PRSA’s Oct. 14

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Meet Board of Directors Nominee Michelle Egan, APR, Fellow PRSA

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: Michelle Egan, APR, Fellow PRSA Location: Anchorage, Alaska Current job title: CCO, Alyeska Pipeline Service Company Board nominee position: Chair-elect Alma mater: B.A., Boston College; M.A., Seton Hall University Number of years as a PRSA member: 24 You

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ICON 2021 Recap: Communications Executives on Building and Protecting Trust

As trust in American institutions declines, companies should understand who they are and be consistent in how they present themselves, said Frank X. Shaw, corporate vice president, communications at Microsoft. “Any gap in that [consistency] causes you to degrade trust,” he said. “Trust isn’t built overnight, nor is it generally lost overnight. It requires a

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Paid Internships: The Key to Diversifying the PR Profession

As the daughter of working-class immigrants bound for college, my career options were pretty straightforward: lawyer, accountant, doctor. I had never heard of, much less seriously considered, public relations until my supervisor at a nonprofit organization where I was working part-time suggested it. I was studying finance at George Washington University; he saw something else

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ICON 2021 Recap: Randi Zuckerberg on Harnessing the Entrepreneurial Spirit

Entrepreneur, author and Emmy-nominated tech media personality Randi Zuckerberg is trying to focus on seeing some of the good that’s come out of this devastating global pandemic. “I’m delighted that technology can help keep us connected,” she said during her keynote presentation at PRSA’s ICON 2021 on Oct. 7. “And I see an opportunity to

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