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When companies respond in crisis situations, what they say matters more than their nonverbal cues, a recent study finds. Researchers at the University of Georgia Grady College of Journalism and Mass Communication evaluated how people perceived the sincerity of messages during a crisis, specifically a company spokesperson’s use of language and nonverbal cues. Eight hundred […]

Bruce Springsteen dropped out of Ocean County College in New Jersey in 1967. More than 50 years later, his words ring true as a map to become a better communicator in 2022. Last year offered very few glory days. It’s not like 2021 was a tunnel of love. In spite of the pivots, unprecedented changes

Problem: Reporter response rates to media pitches are at 3.49 percent, dropping from 4.62 percent since the third quarter of 2020. Meanwhile, the rate at which journalists open email pitches has also declined, according to the latest Propel Media Barometer. Solution: PR pitches that improve relationships with journalists, deliver value to their audiences and retire

Would you like to learn more tips for reaching your readers and getting the word out? If so, join PRSA and Ann Wylie at one of their 2022 writing Master Classes. You’ll learn to write web pages, press releases, emails, content-marketing pieces and more. Save $100 with coupon code PRSA21. APRs: Earn 4 Accreditation renewal

The mission of the Public Relations Society of America (PRSA) is to make communications professionals smarter, better prepared and more connected through all stages of their career. At the San Diego/Imperial Counties Chapter, one of more than 110 chapters nationwide, we embrace this mission and work to recruit diverse board members who support it and

Everyone can send an email. Everyone receives email. The idea of using email marketing to further your company’s goals sounds simple enough. Most believe the success of their email marketing campaign depends on compelling copy and a clean visual presentation. If you look under the hood of the best email marketing campaigns, a strategic, data-driven

Taylor Swift seems to be everywhere. In 2020, she dropped surprise records that would become two of her best albums, folklore and evermore. In 2021, she re-released (with never-before-heard bonus tracks) two of her earlier records, Fearless (Taylor’s Version) and Red (Taylor’s Version), the latter of which debuted Nov. 12 and was streamed 90 million

PRSA’s Diversity & Inclusion Committee asked Gayle Saunders, APR, how PR professionals can integrate Diversity, Equity and Inclusion (DE&I) into their communications strategies Saunders is founder and CEO of The Saunders PR Group, a full-service agency in Columbus, Ohio. She serves as Ethics Officer of PRSA’s Central Ohio Chapter and is a co-founder of PRSA’s

If social media has been an important communication tool, then the “metaverse” could be the next frontier of connectivity and interaction. In late October, Facebook announced it was changing its company name to “Meta,” to “bring the metaverse to life.” The new moniker refers to the company’s vision for how people will work and play