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We’ve heard all of our lives how important it is to be an honest person. To be trustworthy. It’s fundamental to what we value in our society. On the moral compass, most people would agree it’s what we value most in our personal and professional lives. How can we be in any kind of relationship

Find more ideas on unleashing your creativity in the March issue of Strategies & Tactics. As the great French artist Henri Matisse once said, “Creativity takes courage.” Often, the things we call creative have never been done before: a new way to advertise something, a unique approach to a PR campaign, a new kind of

Craig Toyoki Miyamoto, APR, Fellow PRSA, an active member of the Hawaiian PR community and a former member of the PRSA Board of Directors, died on Feb. 25 in Honolulu. He was 77. Many in Hawaii, whether PR professionals or community members, looked up to Miyamoto as a mentor and friend. His calm and deliberate

Two years into the coronavirus pandemic, 59 percent of U.S. workers whose jobs can mainly be performed from their homes are still working from home all or most of the time, a new survey from Pew Research Center has found. And more people say they’re working from home by choice, rather than by necessity. Most

How can we help? That is the question individuals and organizations are asking throughout the world as a devastating humanitarian crisis unfolds in Ukraine. There aren’t any right or wrong answers, but there are myriad ways that people can make a difference. For example, Apple and Disney are just two of the powerful brands taking

Hawaii PR and marketing executives will have the chance to hear from and network with top professionals without ever leaving the state The Public Relations Society of America (PRSA) Hawaii Chapter is preparing to host the 2022 PRSA Western District Conference for the first time in nearly 20 years. The national three-day conference will bring

More than two-thirds of Americans (69 percent) believe disinformation is a major problem in society, up from 63 percent in 2020, new research finds. According to the Institute for Public Relations’ third-annual “Disinformation in Society Report,” nearly three-quarters of Americans, on both sides of the political aisle, believe that disinformation will prolong the COVID-19 pandemic.

“I have lost business because I was a Black woman, but I’ve also gained business because I was a Black woman,” said LaTricia Woods, APR, owner of Mahogany Xan Communications in Chandler, Ariz. “Companies are looking for authentic storytellers and authentic representation.” Woods was one of four panelists during PRSA’s Feb. 22 webinar, “Building a