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If social media has been an important communication tool, then the “metaverse” could be the next frontier of connectivity and interaction. In late October, Facebook announced it was changing its company name to “Meta,” to “bring the metaverse to life.” The new moniker refers to the company’s vision for how people will work and play […]

Even as the COVID-19 pandemic has disrupted workplaces, it also presents a historic opportunity to rethink work for the better. After working from home for nearly 20 months, many employees who’ve been given the chance to return to the office in person, even for one day a week, are finding they prefer to stay remote

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. In response to tracking restrictions from Apple and Google, and new privacy laws in California and Europe, brands are rushing to collect

At Greentarget PR, we value the work of journalists and appreciate the privilege to collaborate with them on stories that benefit society. We also recognize that their role has become even more essential over the past couple of years. The public needs credible information, guidance and clarity on emotional topics such as the spread of

The PR profession has been around longer than Disney songs, and Alan Menken and The Sherman Brothers probably weren’t thinking about communications while penning their captivating tunes. Nevertheless, the lyrics of some of the most famous Disney songs remind us of concepts we may have forgotten about our great profession and illuminate some current issues

PRSA San Diego/Imperial Counties Chapter Announces Winners of “Bolder, Brighter, Better” Edward L. Bernays Awards (San Diego, CA) – The PRSA San Diego/Imperial Counties Chapter is pleased to announce the winners of the 2021 Edward L. Bernays Awards. “We understand that this past year has been very different for many of our Chapter members and

Chaloner and PRSA have teamed up to write a series of articles on how candidates and clients can best navigate the recruiting process. Each post of the series chronologically follows the steps of a search process, with direct insights from Chaloner recruiters, clients, placements and candidates who Chaloner has partnered with during the recruiting process. Throughout

Politicians, CEOs, television anchors, talk-radio hosts and prominent professionals “are the source and amplifiers of some of the worst, most harmful disinformation” in America, a new report says. According to “The Commission on Information Disorder Final Report,” released Nov. 15 by The Aspen Institute, an international nonprofit, widespread misinformation and disinformation are exacerbating society’s worst