Would you like to learn more techniques for reaching your readers with readable text? If so, then join PRSA and Ann Wylie at Rev Up Readability, our clear-writing workshop, starting Dec. 6. You’ll master a system for boosting click-through and open rates with compelling emails that overcome the obstacles of reading on mobile. Save $100 […]
What Readability Level Makes Sense for Your Audience? Read More »
After the last 20 months, most organizations believe they are prepared for anything. We have experienced firsthand how a crisis can significantly and quickly impact business operations. Many businesses, however, don’t realize they are unprepared until it’s too late. Companies can prepare by evaluating the crisis process, team, tools and resources they have in place.
The Importance of Crisis Planning for 2022 Read More »
PR professionals pride themselves on relationships with reporters and specialized knowledge about the publications that cover their clients’ sectors. But outside the part of the media landscape, you are personally familiar with, the sheer volume of news and “news-like” publishers can be overwhelming. There are thousands upon thousands of web, print, audio and video outlets,
How Communicators Can Help Their Clients Navigate Misinformation and Biased News Read More »
The Annual Meeting of the PRSA San Diego/Imperial Counties Chapter will be held in person on Thursday, Nov. 18, in conjunction with the 2021 Bernays Awards Mixer. During this meeting, all Chapter members are asked to vote on the proposed slate of board officers, directors and assembly delegates to lead the Chapter in 2022. You
Vote on the 2022 PRSA SD/IC Board of Directors Read More »
Experience means everything to Visible, the first all-digital wireless service in the United States. Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. For instance, in the fall of 2020, Visible presented Red Rocks Unpaused, a three-day music festival that digitally reimagined
Visible’s Pearl Savant on Creating Meaningful Connections With Consumers Read More »
PRSA’s Diversity & Inclusion Committee spoke with Natalia Flores, APR, president of Inspire PR in Charlotte, N.C., to discuss the current state of Diversity, Equity and Inclusion (DE&I) efforts in PR and how practitioners can avoid empty statements and generate authentic change in the profession. For nearly 20 years, Flores has developed communications strategies for
Why DE&I Shouldn’t Be an Afterthought Read More »
As PRSA continues to make the organization and the profession more diverse and inclusive, achieving that goal depends, in large part, on increasing the number of multicultural students and young professionals in the field. And that raises some questions, such as: How are classrooms moving diversity forward? How are we inspiring young people, who seem
Moving the Diversity Needle Forward in the Classroom Read More »
According to the U.S. Bureau of Labor Statistics, as of 2018 (the most recent year for which data is available), the PR profession was 87.9 percent white, 8.3 percent African American, 5.7 percent Hispanic and 2.6 percent Asian. (By comparison, the overall U.S. population is 76.3 white, 18.5 percent Hispanic, 13.4 percent Black or African
ICON 2021 Recap: Panelists on the State of DE&I in PR and Communications Read More »
There’s been an evolution of our operating system, says entrepreneur, cultural technologist and author Samantha Radocchia. “The operating system of the past was localized, the operating system of the present is centralized and the operating system of the future is decentralized.” During a virtual keynote presentation on Oct. 19 at ICON 2021, Radocchia discussed blockchain
ICON 2021 Recap: Samantha Radocchia on the Decentralized Operating System of the Future Read More »
