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Free, monthly livestreams on the PRSA LinkedIn page take readers deeper into stories covered in Strategies & Tactics. First up: PR measurement let communicators speak ‘the language of the boardroom. As public relations evolves to include data analysis that measures campaign results, communicators might be reluctant to embrace these new tools that have not traditionally

A few months ago, I sent my résumé to an agency that specializes in polishing clients’ work histories for prospective employers. In my case, it was as a PR writer of thought leadership articles. I wasn’t really interested in changing jobs, but it seemed like a good idea, every now and then, to get an

In celebration of PRSA-LA’s 75th Anniversary, we will be highlighting members each month to show our appreciation. It’s part of our #ShineBrightLA campaign. The first PRSA-LA Member Spotlight is Allie Lee, director of Communications at Participant.  Q: What is one tip you would give to your younger self starting in this profession?  A: Try out

Black History Month is an important time in history for all of us to pay homage to Black Americans who have shaped history in the United States. The list includes Frederick Douglass, Carter G. Woodson, Booker T. Washington, Ida B. Wells, Ella Baker, Shirley Chisolm, Sojourner Truth, Jackie Robinson, Martin Luther King, and W.E.B. DuBois,

Black History Month, traditionally, has been a month full of facts about the accomplishments of Blacks in America, but there are always stories behind those facts. We all know the power of story but, as we tell the stories of Black Americans, it’s critical that we get it right. False narratives of Black people are

Between an onslaught of new coronavirus variants, the beginning of the “Great Resignation” and seemingly endless supply chain delays and concerns, 2021 was undoubtedly a dynamic year. These larger issues predictably had an impact on public relations professionals, who were also affected by the ongoing cycle of editor moves and outlet shifts like closures and

Hello PRSA-LA! We’re thrilled to welcome you to a new year of connections, conversations, and growth with the great team of public relations professionals in Los Angeles. As the incoming president, it’s an honor to offer you an update on a few of the exciting happenings in store for our 75th anniversary.There’s so much to

The PRSA Silver and Bronze Anvils remain our industry’s most respected award recognition programs. For more than 75 years, practitioners have carefully sifted through their campaigns and tactics to submit their best-of-the-best as award entries in hopes of earning a coveted Anvil trophy. And while the Anvil programs have a proud, long history of shining