Even as the COVID-19 pandemic has disrupted workplaces, it also presents a historic opportunity to rethink work for the better. After working from home for nearly 20 months, many employees who’ve been given the chance to return to the office in person, even for one day a week, are finding they prefer to stay remote […]
5 Tips for Successful Hybrid Work Read More »
New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. In response to tracking restrictions from Apple and Google, and new privacy laws in California and Europe, brands are rushing to collect
Privacy Protections Spur Companies to Collect Personal Info on Consumers, Build Profiles Read More »
At Greentarget PR, we value the work of journalists and appreciate the privilege to collaborate with them on stories that benefit society. We also recognize that their role has become even more essential over the past couple of years. The public needs credible information, guidance and clarity on emotional topics such as the spread of
Amid Flood of False News, PR Professionals Must Support Credible Journalism Read More »
Each spring for several decades now, members of PRSA’s Counselors Academy (CAPRSA) — the Professional Interest Section designed by agency leaders for agency leaders — gathered for an annual conference to share best practices and talk shop. We’d meet in May and discuss how to grow our PR agencies, build culture, retain clients, survive (and
Music to our Ears: Gathering in Nashville to Talk Agency Leadership Read More »
The PR profession has been around longer than Disney songs, and Alan Menken and The Sherman Brothers probably weren’t thinking about communications while penning their captivating tunes. Nevertheless, the lyrics of some of the most famous Disney songs remind us of concepts we may have forgotten about our great profession and illuminate some current issues
What Disney Songs Remind Us About Public Relations Read More »
PRSA San Diego/Imperial Counties Chapter Announces Winners of “Bolder, Brighter, Better” Edward L. Bernays Awards (San Diego, CA) – The PRSA San Diego/Imperial Counties Chapter is pleased to announce the winners of the 2021 Edward L. Bernays Awards. “We understand that this past year has been very different for many of our Chapter members and
2021 Edward L. Bernays Awards Winners Read More »
Chaloner and PRSA have teamed up to write a series of articles on how candidates and clients can best navigate the recruiting process. Each post of the series chronologically follows the steps of a search process, with direct insights from Chaloner recruiters, clients, placements and candidates who Chaloner has partnered with during the recruiting process. Throughout
Getting on the Right Foot: The Recruiter Relationship Read More »
Politicians, CEOs, television anchors, talk-radio hosts and prominent professionals “are the source and amplifiers of some of the worst, most harmful disinformation” in America, a new report says. According to “The Commission on Information Disorder Final Report,” released Nov. 15 by The Aspen Institute, an international nonprofit, widespread misinformation and disinformation are exacerbating society’s worst
Traditional and Social Media Are Sowing Disinformation and Division, Report Says Read More »
Would you like to learn more techniques for reaching your readers with readable text? If so, then join PRSA and Ann Wylie at Rev Up Readability, our clear-writing workshop, starting Dec. 6. You’ll master a system for boosting click-through and open rates with compelling emails that overcome the obstacles of reading on mobile. Save $100
What Readability Level Makes Sense for Your Audience? Read More »
