Yamiche Alcindor began her General Session during ICON 2021 on Oct. 18 with a tribute to Colin Powell, the first Black chairman of the Joint Chiefs of Staff and U.S. Secretary of State who died on this day at age 84. “He was someone who had reputational issues when you think about the aftermath of […]
ICON 2021 Recap: Yamiche Alcindor on Telling Stories and Building Trust Read More »
With any communication campaign, “the key is understanding what we’re trying to achieve,” said Rear Adm. Charles Brown, APR+M. “Start with the outcomes in mind” and then “measure whether you’ve achieved them,” said Brown, the Navy’s chief of information. Brown was one of four U.S. Military communicators who were guest panelists for PRSA’s Oct. 14
ICON 2021 Recap: Communications From a Military Point of View Read More »
Chaloner and PRSA have teamed up to write a series of articles on how candidates and clients can best navigate the recruiting process. Each post of the series chronologically follows the steps of a search process, with direct insights from Chaloner recruiters, clients, placements and candidates who Chaloner has partnered with during the recruiting process.
When Opportunity Calls: The Candidate Screen Read More »
Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: Michelle Egan, APR, Fellow PRSA Location: Anchorage, Alaska Current job title: CCO, Alyeska Pipeline Service Company Board nominee position: Chair-elect Alma mater: B.A., Boston College; M.A., Seton Hall University Number of years as a PRSA member: 24 You
Meet Board of Directors Nominee Michelle Egan, APR, Fellow PRSA Read More »
As trust in American institutions declines, companies should understand who they are and be consistent in how they present themselves, said Frank X. Shaw, corporate vice president, communications at Microsoft. “Any gap in that [consistency] causes you to degrade trust,” he said. “Trust isn’t built overnight, nor is it generally lost overnight. It requires a
ICON 2021 Recap: Communications Executives on Building and Protecting Trust Read More »
As the daughter of working-class immigrants bound for college, my career options were pretty straightforward: lawyer, accountant, doctor. I had never heard of, much less seriously considered, public relations until my supervisor at a nonprofit organization where I was working part-time suggested it. I was studying finance at George Washington University; he saw something else
Paid Internships: The Key to Diversifying the PR Profession Read More »
Entrepreneur, author and Emmy-nominated tech media personality Randi Zuckerberg is trying to focus on seeing some of the good that’s come out of this devastating global pandemic. “I’m delighted that technology can help keep us connected,” she said during her keynote presentation at PRSA’s ICON 2021 on Oct. 7. “And I see an opportunity to
ICON 2021 Recap: Randi Zuckerberg on Harnessing the Entrepreneurial Spirit Read More »
Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: Joseph Abreu, APR Location: Fort Myers, Fla. Current job title: Chief Communications Officer, Lee County Clerk of the Court & Comptroller Board nominee position: Treasurer Alma mater: The University of Florida (GO GATORS!) Number of years a PRSA
Meet Board of Directors Nominee Joseph Abreu, APR Read More »
“Let’s have a human-to-human connection,” said Colin Parajon, manager of global brand strategy for Netflix, as he presented the PRSSA keynote address, titled “Being Human in Big Tech,” on day two of ICON 2021. “Make your own path, and stay human.” Parajon — who has agency and creative experience working with National Geographic and HBO,
ICON 2021 Recap: Netflix’s Colin Parajon on Being Human Read More »
