When Drew Herdener joined Amazon in 2003, the company was evolving from its early successes as an online bookseller. In his role as a consumer PR manager, he was helping spread the word on new product groupings such as sporting goods and baby essentials. “In those days, we focused on making sure people knew about […]
ICON 2021 Recap: Drew Herdener on the Evolution of Amazon’s Comms Team Read More »
With PRSA’s Media Relations Certificate Program, senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. Starting on Nov. 3, and running every Wednesday (except Thanksgiving week) through Dec. 15, the live, online series of six modules — moderated by media relations
What You Need to Know About Media Relations Today Read More »
As the U.S. population becomes more diverse, organizations are adopting multicultural strategies to reach new audiences. National Hispanic Heritage Month — Sept. 15–Oct. 15 — is a reminder that, to engage with Hispanic audiences, communications professionals must first obtain authentic, firsthand knowledge about their cultures. We asked national and international communicators for their advice on
4 Views on How to Reach Hispanic Audiences Read More »
Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: Jane Law, APR Location: Bedford, N.H. Current title: Internal/HR Communications Manager, New Hampshire Housing Finance Authority Board nominee position: Secretary Alma mater: Wittenberg University (undergraduate degree); Southern New Hampshire University (graduate degree) Number of years as a PRSA
Meet PRSA Board of Directors Nominee Jane Law, APR Read More »
I was stunned. The college intern who had been working with the agency on my company’s account that summer was the son of the CEO of our biggest competitor. My colleagues and I stumbled upon the information one afternoon late in the summer when we were discussing the competitive landscape. The competitor’s CEO and our
Professional Conflict of Interest: Failure to Disclose Erodes Client’s Trust Read More »
We are saddened to share that longtime PRSA member Tom Sprague passed away September 1. Born in Northern California, Tom landed his first paying job at age 14 as an errand boy for his hometown daily newspaper. A gifted athlete, Tom excelled at baseball in high school and for a time was a Minor League
Remembering Tom Sprague, APR Read More »
Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: Jacqueline “Jackie” Clark, APR, Fellow PRSA Location: Kansas City Current job title: LafargeHolcim, Western U.S. Region, Government Relations & Public Affairs Board nominee position: Director, Midwest District Alma mater: Undergrad: University of Missouri; Graduate: Hauptmann School of Public
Meet PRSA Board of Directors Nominee Jacqueline ‘Jackie’ Clark, APR, Fellow PRSA Read More »
In this current uncertain climate, recruitment has become increasingly difficult for both the candidate and employer. But at Allison+Partners, we decided this would not stop our recruiting efforts. While we knew the COVID-19 pandemic would be challenging, we also knew it did not eliminate the ability or the need to conduct informational interviews. Therefore, we
The Importance of Informational Interviews Read More »
In August, United Airlines announced that all of its 67,000 employees must receive COVID-19 vaccines or risk losing their jobs. The airline, the first U.S. carrier to impose a vaccine mandate on its workers, initially set a late-October deadline for employees to prove their vaccination status, but then pushed the date up to Sept. 27
How United Airlines Is Communicating Its Vaccine Mandate to Employees Read More »
