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Taking a wait-and-watch approach to crisis communications is often an overlooked PR tactic. Plenty of smart people in communications disagree with this method. Some have even torn the wait-and-watch tactic from their playbook altogether, citing the new “silence is consent” standard or the demand to respond quickly in the digital age. But going directly into […]

Are you looking to take on your next leadership role? Or maybe you know someone who would make a great addition to our board? We are currently accepting applications for dedicated and passionate PR professionals to fill a limited number of open board member and associate board member seats at PRSA SD/IC in 2022. Board

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: Heide Harrell, M.A., APR Location: Little Rock, Ark. Current job title: Director of Marketing & Business Development at Rose Law Firm Board nominee position: Director, Southwest District Alma mater: UA Little Rock, Master of Arts in Applied Communication

West Virginia was an early national leader in delivering COVID-19 vaccines, with 79 percent of the state’s residents over the age of 65 now fully vaccinated and 60 percent of its eligible population having received at least one dose, as of this writing. To date, 1,079,557 of 1,557,837 vaccine-eligible West Virginians have received their first

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: David Marshall, Ph.D., APR Location: Baltimore Current job title: Professor and Chair of The Department of Strategic Communication in the School of Global Journalism & Communication at Morgan State University Board nominee position: Director-at-Large Alma mater: Morgan State

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective. These media placements also provide a third-party endorsement for an organization’s message — something that owned

For more articles on health & wellness, please read this month’s edition of Strategies & Tactics, PRSA’s award-winning publication. Whenever I find myself overwhelmed with job responsibilities or stressed from the day-to-day tasks of life during a pandemic, an adage that my mom taught me many years ago always comes to my mind: “You cannot