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Amid an epidemic of dangerous disinformation, it’s time for communications professionals to shift from defense to offense so we can beat down the falsehoods that often leave lasting mental imprints on people. Particularly now, as misconceptions, inaccuracies and untruths threaten to prolong the coronavirus pandemic, we need to tap into our profession’s roots in behavioral […]

Did you miss the OCPRSA program, Turning Data into Actionable information? This program presented by John Novaria, former journalist turned Principal of Novaria Communication, is filled with valuable information on how to leverage data to tell stories that generate media interest, communicate effectively, raise consumer awareness of critical issues along with overcoming challenges of social

According to a 2019 study conducted by University of Baltimore Economics Professor Roberto Cavazos, the spread of false and misleading messages online costs the global economy an estimated $78 billion each year. The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. To that end, the Institute for Public Relations recently published a research report, “The Communicator’s Guide to Research, Analysis and Evaluation,” which aims to help PR practitioners understand how they can apply

The PRSA Western District Conference (WDC) is a coveted three-day professional development experience tailored to PR professionals located in the Western region. As hosts to this signature event, PRSA Hawaii is seeking committee members who are driven to provide a memorable and professionally enriching conference to communications professionals in attendance. We welcome all volunteers interested in joining a

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand. The 2021 Edelman Trust Barometer found that 86 percent of the general population expects CEOs