April is Accreditation Month at PRSA. It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. Discover more about earning your APR by visiting PRaccreditation.org. As co-chair of PRSA’s marketing committee for Accreditation in Public Relations, I receive many questions from peers about the credential: How does the […]
How the APR Changed My Future Read More »
As arduous as 2020 was, it did provide some inspiring pitch examples you can learn from. And if these could work during a pandemic and crazy election cycle, then you know they can help propel your results as we move into 2021. The common thread among these examples is one thing that these savvy pitching
Finding the Inspiration to Pitch Read More »
The APR opens doors. April is APR Month, and as a PRSA member who has earned the right to place this true mark of distinction after their name, you know well that it signifies to employers and the communications community that you possess the knowledge, skills and abilities to succeed as a public relations professional.
April is APR Month Read More »
On March 16, eight innocent lives were taken in violent shootings in Atlanta. On March 29, many saw a 65-year-old Filipina American woman be brutally assaulted as onlookers stood by and did nothing. Another assault was also captured on video on a New York City subway train as an Asian American man was assaulted to
We Are Not Invisible Read More »
Companies are facing ever-greater scrutiny of their political activities, with some of America’s biggest businesses still grappling with a response to January’s Capitol riot. As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. While companies have long engaged in politics, a
Report: Companies Face a New Era of Scrutiny on Political Activity Read More »
This blog is based on an original article in the Public Relations Journal, a peer-reviewed academic publication presented by the Institute for Public Relations and PRSA. Disclaimer: The conclusions and opinions expressed in this study represent the views of the authors and do not necessarily represent the views or official position of the U.S. Government, Department of
Painting a Picture of the U.S. Military: Lessons From Public Affairs Officers Read More »
We are living in an interesting point in history, a turning point really, where you would be hard-pressed to find an organization that isn’t focusing efforts and resources, at least to some degree, on diversity, equity and inclusion (DE&I). Research proves that DE&I is critical to the success, profitability, employee retention, client satisfaction and overall
Why DE&I Needs to Be More Than an HR Initiative Read More »
Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Winfrey has said the Duke and Duchess of Sussex were not given the interview questions in advance.
By Carly Owens “By attending PR Gives Back, you meet communications professionals that help you think outside the box when it comes to creative and useful tools and resources to incorporate in your communication strategy.” ––Aileen Capelle, marketing manager at Thomas House Have you ever wondered what actually happens at PR Gives Back, and if
PR Gives Back Helps Nonprofits Think Outside the Box Read More »
