Individual and systemic racism, police brutality and Black Lives Matter protests have become the center of attention across the United States in the 12 months following the murder of George Floyd. Regardless of our race, these issues affect us all. Companies now understand the importance of diversity, equity and inclusion (DE&I) and are making them […]
Moving From Empty Diversity Statements to Real Action Read More »
During a virtual event hosted by Milwaukee Press Club on Feb. 24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid
Nonprofit Local News Gains Steam Read More »
As social and public-health factors intensify an already noisy communications environment for organizations, agencies whose communicators collaborate well to address such challenges help build lasting partnerships with their clients. Knowing the right turns to take along the planning path and understanding the stakeholders that influence decision-making is a real asset, and a time-saver, for clients.
How Collaboration Enriches Communication Read More »
Every month, PRSA-LA highlights members who are making an impact — sharing their ideas, information, and stories about their experiences in PR. This month, we are featuring Nathan Miller, CEO and Founder of Miller Ink. What do you love about PR/communications? First, I love the challenges and complexity of the work. Being successful in strategic
Member Spotlight: Nathan Miller Read More »
As we continue through 2021, at times, it still feels like 2020 — version 2.0. But spring is here and hope springs eternal. COVID-19 vaccinations are available to larger segments of the population. Disneyland reopened. Fans are returning to baseball stadiums and basketball arenas. The economy is showing signs of renewed life. As PR professionals,
5 Ways We Can Better Engage Journalists Read More »
Judy VanSlyke Turk, Ph.D., APR, Fellow PRSA, a longtime PRSA member and champion of PR education and research, died on May 2 in Richmond, Va., after a lengthy illness. She was 73. Turk worked professionally in Chicago as a reporter for the Associated Press and in university and corporate public relations before beginning her academic
In Memoriam: Judy VanSlyke Turk, Ph.D., APR, Fellow PRSA Read More »
Join PRSA and Ann Wylie at Master the Art of Storytelling, our persuasive-writing workshop, starting May 17. You’ll learn to grab attention, communicate more clearly, make your message more memorable and move readers to act. Save $100 with coupon code PRSA21! The biggest risk in communications is not that we might offend someone with creativity
This Is Why You Need to Write Creative Content Read More »
During a writing workshop led by prominent writing instructor and author, Jack E. Appleman, APR, attendees participated in challenging writing exercises and were even able to submit copy for Jack’s real time review. Here are a few takeaways from the event: Always be newsy:○ Recognize your challenges in breaking through and getting the media to
Event Recap: “News-ing” Your Copy for Breakthrough Releases and Pitches Read More »
On June 9, Eric Koefoot, president and CEO of media analysis firm PublicRelay, is hosting a Case in Point for PRSA titled “Catching the AI Wave in Communications.” Through a series of case studies, Koefoot, who previously served as an executive at Ford Motor Company and Deloitte Consulting, will explore the state of AI technology
Exploring the Transformative Powers of Artificial Intelligence for Communicators Read More »
