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And oh, the fun! Befitting of the entertainment capital of the world, today PRSA LA invited our community to enjoy 60 minutes of dramatic readings of bad press releases, offered in award-winning style by our illustrious media guests including food & travel author Amber Gibson; producer, LA TIMES TODAY at Spectrum Jennie O’Hagan; beauty and wellness reporter with Glossy Magazine Emma Sandler; and Lillian […]

Kathleen S. Kelly, Ph.D., APR, Fellow PRSA, a distinguished educator and former member of the PRSA Board of Directors, died on April 28. She was 77. Kelly retired from the University of Florida College of Journalism and Communications in 2019 after 16 years, including three years as chair of the Public Relations Department, where she

Amid an epidemic of dangerous disinformation, it’s time for communications professionals to shift from defense to offense so we can beat down the falsehoods that often leave lasting mental imprints on people. Particularly now, as misconceptions, inaccuracies and untruths threaten to prolong the coronavirus pandemic, we need to tap into our profession’s roots in behavioral

Did you miss the OCPRSA program, Turning Data into Actionable information? This program presented by John Novaria, former journalist turned Principal of Novaria Communication, is filled with valuable information on how to leverage data to tell stories that generate media interest, communicate effectively, raise consumer awareness of critical issues along with overcoming challenges of social

According to a 2019 study conducted by University of Baltimore Economics Professor Roberto Cavazos, the spread of false and misleading messages online costs the global economy an estimated $78 billion each year. The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. To that end, the Institute for Public Relations recently published a research report, “The Communicator’s Guide to Research, Analysis and Evaluation,” which aims to help PR practitioners understand how they can apply