When communicators discuss where to start a PESO Model program, it’s often fraught with how and where to start. Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. Not so! There are certainly exceptions to the rule but, in most cases, you […]
Integrating Owned and Earned Media Read More »
The PRSA Western District Conference (WDC) is a coveted three-day professional development experience tailored to PR professionals located in the Western region. As hosts to this signature event, PRSA Hawaii is seeking committee members who are driven to provide a memorable and professionally enriching conference to communications professionals in attendance. We welcome all volunteers interested in joining a
The PRSA Western District Conference is coming to Hawaii in 2022! Read More »
Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand. The 2021 Edelman Trust Barometer found that 86 percent of the general population expects CEOs
14 Views on When a Company Should Speak Out About a Social Issue Today Read More »
April is Accreditation Month at PRSA. It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. Discover more about earning your APR by visiting PRaccreditation.org. As co-chair of PRSA’s marketing committee for Accreditation in Public Relations, I receive many questions from peers about the credential: How does the
How the APR Changed My Future Read More »
As arduous as 2020 was, it did provide some inspiring pitch examples you can learn from. And if these could work during a pandemic and crazy election cycle, then you know they can help propel your results as we move into 2021. The common thread among these examples is one thing that these savvy pitching
Finding the Inspiration to Pitch Read More »
The APR opens doors. April is APR Month, and as a PRSA member who has earned the right to place this true mark of distinction after their name, you know well that it signifies to employers and the communications community that you possess the knowledge, skills and abilities to succeed as a public relations professional.
April is APR Month Read More »
On March 16, eight innocent lives were taken in violent shootings in Atlanta. On March 29, many saw a 65-year-old Filipina American woman be brutally assaulted as onlookers stood by and did nothing. Another assault was also captured on video on a New York City subway train as an Asian American man was assaulted to
We Are Not Invisible Read More »
Companies are facing ever-greater scrutiny of their political activities, with some of America’s biggest businesses still grappling with a response to January’s Capitol riot. As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. While companies have long engaged in politics, a
Report: Companies Face a New Era of Scrutiny on Political Activity Read More »
This blog is based on an original article in the Public Relations Journal, a peer-reviewed academic publication presented by the Institute for Public Relations and PRSA. Disclaimer: The conclusions and opinions expressed in this study represent the views of the authors and do not necessarily represent the views or official position of the U.S. Government, Department of
Painting a Picture of the U.S. Military: Lessons From Public Affairs Officers Read More »
