Breakout 4: Choose Your Session

  • Media Relations: What to Say When You Can’t Say Anything: Cultivating a Culture of Responsible Transparency
    • Speaker: Mandi Kane, APR, Senior Managing Advisor, Jarrad Phillips Cate & Hancock Inc.
    • Amidst the backdrop of an ever-evolving media landscape, distrust in our country is at an all-time high. Americans demand, and expect, more transparency than ever. However, “transparency” still sparks anxiety for even the most open communicators. How can you find balance between sharing enough and sharing too much – especially in a space where you sometimes, can’t share anything at all?

      Illustrated with lessons from the highly-regulated healthcare industry, attendees will learn how to cultivate a culture of responsible transparency for their organizations by establishing boundaries that protect their brands, and how to effectively build and strengthen trust within those boundaries. In this session, expect to learn:

      • What transparency is, and more importantly, what it isn’t
      • How to define what “responsible transparency” looks like for your organization
      • How to set parameters for how much to share, and when – and how to get buy-in along the way
  • Digital/Social: Podcasting & Public Relations
    • Speaker: Benjamin Morse, Visiting Lecturer, UNLV Greenspun School of Journalism & Media Studies
    • Over the past decade, podcasting has emerged as a dominant form of communication. Whether for entertainment, knowledge or networking, people of all ages and backgrounds tune in to podcasts to fit their needs and keep their day going. Find out how podcasting can fit into the world of public relations.
  • Career Development: Living Our Best PR Life: Prioritizing Ourselves Through Fitness, Health and Wellness
    • Speaker: Mark Mohammadpour, APR, CEO, Chasing the Sun Health Coaching
    • To show that #PRMatters, we must not only advocate for ourselves and have a voice in major business decisions, we also must do something often neglected: take care of our mind and body. Mark Mohammadpour, APR and certified personal trainer and health coach who lost and kept off 110 pounds more than 10 years ago, will lead a workshop that offers practical tools to help keep our minds motivated, our teams feeling inclusive, our bodies fueled and prepared to tackle one of the most stressful jobs in the world: public relations executive. In this session, expect to learn:
      • Insights based on survey results from peers on their experiences with health and the workplace.
      • How to apply traditional public relations planning techniques to creating fitness and wellness goals that work for anyone and set themselves and their teams up for success.
      • Practical health, wellness and fitness tips that are tailored to public relations professionals, whether they work in-house, as an independent contractor or at a small- to mid-sized agency
  • Marketing and Measurement: Calculating the ROI of PR
    • Speaker: Angela Sinickas, ABC, CEO, Sinickas Communications
    • Measuring the effectiveness of PR isn’t enough anymore. Senior management is asking for more direct correlation of the money spent on communication with the business outcomes resulting from it—how it increases revenue or reduces expenses. In this session, expect to learn:
      • How communication has affected bottom-line issues at other organizations
      • How to collect data for the ROI calculation by tracking changes in audience behaviors before and after you communicate
      • How to use an ROI worksheet to calculate the return on your own communication campaigns or channels
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