Breakout 4: Choose Your Session

  • Digital/Social: Podcasting & Public Relations
    • Location: Laughlin I
    • Speaker: Benjamin Morse, Visiting Lecturer, UNLV Greenspun School of Journalism & Media Studies
    • Over the past decade, podcasting has emerged as a dominant form of communication. Whether for entertainment, knowledge or networking, people of all ages and backgrounds tune in to podcasts to fit their needs and keep their day going. Find out how podcasting can fit into the world of public relations. In this session, expect to learn:
      • The brief history and background of podcasting–why has this become such a dominant form of media and where can you find your place?
      • How to make sure your podcast stands out from the pack. What distinguishes quality content in a crowded space.
      • What can you do to continue the conversation in between episodes? We’ll touch on the important role of supplementary digital material as well as utilizing social media.
  • Career Development: Living Our Best PR Life: Prioritizing Ourselves Through Fitness, Health and Wellness
    • Location: Laughlin II
    • Speaker: Mark Mohammadpour, APR, CEO, Chasing the Sun Health Coaching
    • To show that #PRMatters, we must not only advocate for ourselves and have a voice in major business decisions, we also must do something often neglected: take care of our mind and body. Mark Mohammadpour, APR and certified personal trainer and health coach who lost and kept off 110 pounds more than 10 years ago, will lead a workshop that offers practical tools to help keep our minds motivated, our teams feeling inclusive, our bodies fueled and prepared to tackle one of the most stressful jobs in the world: public relations executive. In this session, expect to learn:
      • Insights based on survey results from peers on their experiences with health and the workplace.
      • How to apply traditional public relations planning techniques to creating fitness and wellness goals that work for anyone and set themselves and their teams up for success.
      • Practical health, wellness and fitness tips that are tailored to public relations professionals, whether they work in-house, as an independent contractor or at a small- to mid-sized agency
  • Marketing and Measurement: Calculating the ROI of PR
    • Location: Laughlin III
    • Speaker: Angela Sinickas, ABC, CEO, Sinickas Communications
    • Measuring the effectiveness of PR isn’t enough anymore. Senior management is asking for more direct correlation of the money spent on communication with the business outcomes resulting from it—how it increases revenue or reduces expenses. In this session, expect to learn:
      • How communication has affected bottom-line issues at other organizations
      • How to collect data for the ROI calculation by tracking changes in audience behaviors before and after you communicate
      • How to use an ROI worksheet to calculate the return on your own communication campaigns or channels

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