For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. And as businesses and organizations seek to achieve greater transparency and to mitigate the impact of a crisis on overall trust […]

Web visitors read, on average, just 20% of the words on a page, according to Nielsen Norman Group coverage. So how can you reach these flippers, skimmers and other nonreaders? Pass The Palm Test. Encourage reading and skimming by breaking your text into little pieces. In other words, pass The Palm Test. The Palm Test

You can download a copy of “Tackling Misinformation: The Communications Industry Unites” here. Comms pros can find more resources on the topic from PRSA here. A new poll finds that about half of Americans (53%) say they’re extremely concerned or very concerned that news organizations will report inaccurate information during the 2024 presidential election. While

For more insights on professional growth, check out the April issue of PRSA’s award-winning publication, Strategies & Tactics. Our professional brands are not dissimilar from the brands of companies or products. Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen

Ralph Kam, APR, Fellow PRSA, a longtime PRSA member and volunteer leader, passed away on March 25. He was 67. Kam worked for decades in Hawaii’s PR profession, including government, health care, financial services and education roles. As an instructor at the University of Hawaii at Manoa, Hawaii Pacific University, Cha­mi­nade University, and the University

When trying to demonstrate the value of their work, “One of the biggest challenges that PR professionals have is that we measure outputs instead of outcomes,” Gini Dietrich said. Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. As

By Stephen Chavez President, PRSA-LA CEO of ChavezPR April marks National Diversity Month. I’m compelled to address the backlash we are seeing against Diversity, Equity & Inclusion (DEI) programs across the country. Despite strides to be more inclusive, especially within the PR industry, systemic inequalities persist, making DEI efforts more crucial than ever. I continue

Let’s face it. Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. While most PR professionals will never win any Grammys, we share more in common with the megastar than you might think. We are creators, storytellers and writers. We find inspiration in