Meet PRSA Board of Directors Nominee David Marshall, Ph.D., APR

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: David Marshall, Ph.D., APR Location: Baltimore Current job title: Professor and Chair of The Department of Strategic Communication in the School of Global Journalism & Communication at Morgan State University Board nominee position: Director-at-Large Alma mater: Morgan State […]

Meet PRSA Board of Directors Nominee David Marshall, Ph.D., APR Read More »

Be a resource, not a nuisance: tips for navigating the media during a busy news cycle.

Undoubtedly, the breaking news section of every major publication has been dedicated to coronavirus, Black Lives Matter protests and the current political landscape. And rightly so. However, amidst all the craziness and sadness in our world today, the need for relevant, quality content is still in high demand. Now more than ever, journalists are looking

Be a resource, not a nuisance: tips for navigating the media during a busy news cycle. Read More »

Trends and Best Practices for Media Relations

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective. These media placements also provide a third-party endorsement for an organization’s message — something that owned

Trends and Best Practices for Media Relations Read More »

Communication Is Essential to Navigate Changes in the Post-Pandemic Workplace

With approximately half of the U.S. population now fully vaccinated against COVID-19, businesses continue to prepare to return to the office. While the delta variant is putting some of the plans on hold for the moment, it’s critical for leaders to manage workplace changes, whether that means bringing all of their employees back to the

Communication Is Essential to Navigate Changes in the Post-Pandemic Workplace Read More »

The ROI of DE&I

For years, companies have been publicly espousing the value of diversity, and many have made significant strides in enhancing the makeup of their workforce. While increasing racial diversity in many companies was a necessary first step, the reality is that the first step was the only step for many organizations. Diversity extends beyond simply races,

The ROI of DE&I Read More »

Scroll to Top