We need your support! Each year the PRSA SD/IC Chapter helps judge another chapter’s award entries, and we would greatly appreciate your support this year. Judges are needed to review entries from the PRSA South Carolina Chapter very soon in late February/early March. Judge Qualifications: 5 or more years of experience in the public relations […]
Bernays Awards Call for Judges Read More »
It’s February, the month we mark Black History Month. Often, we use this cultural observance to reflect and honor Black Americans who impacted our lives through their struggles, innovations, advocacy and accomplishments. We conduct rich, high-visibility conversations, share informative content and engage media to share narratives about Black history, culture and experiences throughout the month. Our audiences gain
Find Media Opportunities Beyond Black History Month or Other Observances Read More »
After its U.S. debut in August 2018, TikTok quickly became popular with kids for the silly dances and comic facial filters seen in its short cellphone videos. However, in 2020, citing concerns over access to user data, the Trump administration deemed the Chinese-owned app a national security threat and sought to force a sale of
Is Your Brand Ready for the Raw Silliness of TikTok? Read More »
By Gwen Earle, OCPRSA – Co-Chair Programs As we celebrate Black History Month, I want to share three keys of success for Black PR professionals: Keep learning Be willing to learn from others with more experience than you and identify a mentor or role model. We can all learn a great deal from PR pros
Join OCPRSA in Celebrating Black History Month Read More »
PRSA Hawaii members put their knowledge of local news and politics to the test at the chapter’s first event of the year, HPR Generation Listen X PRSA Hawaii Virtual Trivia, on Jan. 21. The evening Zoom program was held in partnership with HPR Generation Listen to help the Hawaii Public Radio volunteer-led initiative to connect and engage
PRSA Hawaii joins HPR for a round of virtual trivia Read More »
Diane Gage Lofgren, APR, Fellow PRSA, a longtime communications executive and PRSA member who served on the Board of Directors, has passed away. She was 67. Lofgren was a member of the College of Fellows Class of 2009 and sat on the Board of Directors with former College of Fellows Chair Geri Evans, APR, Fellow
In Memoriam: Diane Gage Lofgren, APR, Fellow PRSA Read More »
“Our job is to be honest with the American people,” White House Communications Director Kate Bedingfield said. “We’re going to be wholly committed…to sharing honest information.” Bedingfield was one of four members of the Biden-Harris administration’s female-led communications team who participated in a Jan. 21 video call with The 19th, a nonprofit site that reports
How Will the Biden-Harris Administration Communicate? Read More »
As a communications professional, and PRSA 2021 chair, I am increasingly frustrated by, and concerned about, the continued proliferation of mis- and disinformation in our society and around the world. I find it ironic and disheartening that one of the biggest news stories of our time is the rise of what have become known as
Why News Literacy Is an Absolutely Essential Skill Read More »
The concept of crisis communications can elicit images of Olivia Pope on the ABC series “Scandal” rattling off a monologue to a slew of reporters. While not quite as cinematic in reality, crisis communications is at the heart of any professional communication enterprise. The violence in our nation’s Capitol on Jan. 6 further illustrates the
The Capitol Riots: A Crisis Communication Retrospect Read More »
