Which of these leads would you rather read? This one? UnumProvident Corporation’s (NYSE: UNM) today announced the expansion of its online Comparative Reporting & Analysis (CR&A) information services, designed to help employers track employee absences. Or this one? Employers now have a better way to measure, monitor and manage employee absences. That’s because UnumProvident Corporation
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“The best story wins,” said Matthew Segal, founder of ATTN:, a digital media company in Los Angeles. “Whoever can tell the best story will stand out in a crowded field.” His agency specializes in short, attention-grabbing videos for social media. When trying to communicate a message, Segal said, “We don’t have a lot of time,
Member Mondays Recap: Stopping the Scroll With Better Stories Read More »
Join Matisse Hamel-Nelis and PRSA on Sept. 30 and Oct. 1 for comprehensive accessibility training designed specifically for communications professionals working with ADA Title II entities. This four-hour workshop over two days combines technical knowledge with practical application, helping you build accessibility into your content creation process from day one. Learn more about it on
The Moment for Accessibility Has Arrived Read More »
“A lot of us went independent because we were pushed off a cliff,” Mila Fairfax said. “I went independent in 2007. I had been with the American Red Cross, and their funding for my role ended.” Fairfax, principal of Fairfax Image in Walnut Creek, Calif., and chair of PRSA’s Independent Practitioners Alliance (IPA), was a
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I grew up eating at Cracker Barrels across the country on nearly every family road trip — sometimes three times in a single day. It’s a running joke in my family that we’ve visited every Cracker Barrel between central Virginia and Colorado. I never imagined I’d be writing an article about what the chain taught
Rebrand Boomerang: What Public Relations Pros Can Learn From Cracker Barrel Read More »
Each year on August 26, we pause to honor Women’s Equality Day, which commemorates the ratification of the 19th Amendment granting women the right to vote. This day is a moment to reflect on how far we’ve come and how far we still have to go, within our own industry of public relations and beyond.
Women’s Equality Day: A Public Relations Perspective Read More »
From viral TikToks to seafood boil flavor drops and a buzzy new CEO, Red Lobster has become one of the biggest success stories for a brand this season. In the wake of its late-2024 emergence from bankruptcy, the seafood chain has not only overhauled its leadership and menu but also gained new cultural relevance —
Clawing Back: How Red Lobster Became the Brand of the Season Read More »
A new and concerning workplace trend is emerging – recently highlighted in Business Insider and the Financial Express — labeled “quiet cracking.” While it’s often compared to quiet quitting, the two are very different. Quiet quitting is easier to address — you can identify where people aren’t contributing, manage out poor performers, and in doing
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The Public Relations Society of America Los Angeles Chapter (PRSA-LA), celebrated PR visionaries who are shaping a better, inclusive tomorrow for the industry and beyond during its seventh annual Sunrise Honors on Thursday, August 14 at the Los Angeles River Center & Gardens. During the event, PRSA-LA honored PR vanguards: Christopher Cathcart, CEO & Founder,
PRSA-LA Honors PR Trailblazers Advancing Inclusion at 7th Annual Sunrise Honors Read More »
