Have you noticed how excited corporate spokespeople are these days? And if not excited, how pleased, proud and delighted they are? Some are even thrilled. Or at least that’s what they say in their executive quotes. In one 30-day period, BusinessWire was thrilled to post press releases with: 1,284 pleases 1,007 exciteds 782 prouds 401 […]
How to Quote Your Executives in Press Materials Read More »
Graduation season is both exciting and overwhelming — and for many students, the job hunt can quickly shift from thrilling to frustrating. Each spring, I hear stories from students and recent graduates who are excited to finally receive a callback — sometimes with an immediate offer — only to find out the job isn’t what
Spring 2025 Grads: How to Spot and Avoid Job Search Scams Read More »
For more insights on crisis management, visit the May 2025 issue of Strategies & Tactics. From Fortune 500 companies to local startups, no business is immune to the lightning-fast spread of reputational threats. The stakes of public missteps are high, making quick crisis response essential. This is especially true for highly regulated industries like logistics,
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A multi-trillion dollar swing in the stock market this month is a case study in misinformation that should alarm PR professionals, journalists, influencers and executives. On April 7, Treasury Secretary Kevin Hassett answered a question on Fox News about the Administration’s recent tariffs by saying, “…the president is going to decide what the president is
When Misinformation Costs Trillions Read More »
April is APR Month, when PRSA and other organizations honor Accreditation in Public Relations. This credential certifies your drive, professionalism and respect for 11 communications principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive PR profession. Achieving the APR conveys that you are “committed to lifelong
Honesty in Communications Read More »
Asked about the direction of the PR profession, some 75% of PR pros surveyed believe it’s either “positive” or “very positive,” a recent report from the USC Annenberg Center for Public Relations finds. At “such a disruptive time in our industry,” when “powerful forces are changing our business,” how PR practitioners assess their profession “is
April is Accreditation Month at PRSA. It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. Discover more about earning your APR by visiting PRaccreditation.org. When I first heard of the Accreditation in Public Relations (APR) process, I was working on my master’s degree at San Diego State
APR+M: A Flight Plan for PR Success Read More »
Market unease over potential tariff hikes — and their ripple effects on the global economy — underscores an increasingly unpredictable landscape, further shaken by ongoing stock market fluctuations. While monitoring this ongoing volatility, the first thing to remember “is not to overreact,” said Joey Von Nessen, Ph.D., a research economist at the University of South
Member Mondays Recap: Insights on Navigating 2025’s Uncertain Economy Read More »
National Deaf History Month, celebrated annually in April, recognizes the contributions of the Deaf and Hard of Hearing community, focusing on key milestones and achievements in deaf education, American sign language and culture. Here are some significant historical details for Deaf History Month. Dates: The celebration of the National Deaf History Month is traced to
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