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Want to write messages that grab attention? Join Ann Wylie for the 5 Ways to Catch Your Readers webinar on April 10! Learn to write compelling messages that draw readers in and move them to act. Register now — it’s free for PRSA members!  The research is in, and the pyramid lost. The feature-style story structure

Five years after many organizations told their employees to work from home during the pandemic, many now expect their people to report to the office full time. When a company decides to return its workforce to the office, that message should be communicated to employees as soon, and as often, as possible, Leah Gladu said.

When Curtis Sparrer’s niece, Sloan, asked him what he did for a living, the PR executive realized there weren’t many resources available to explain the profession to kids. Sparrer’s conversation with his niece sparked his idea to write “Game Face: Becoming a PR Detective,” an illustrated children’s book that introduces PR to young readers through

Clients have a lot of good ideas. They sometimes have bad ones, too. That’s the heart of what makes a good communicator. It’s about refining ideas and turning them into strategic successes. A bad press release idea that might work better as a blog post or thought leadership piece. And sometimes, a well-performing blog post

PRSA’s latest Member Mondays livestream on March 10 offered invaluable career and job-hunting insights from top industry recruiters. Experts discussed the current job market, the most in-demand skills and roles, and strategies for standing out as a candidate. Attendees gained practical advice on navigating their next career move in an evolving profession. Host Ray Day,

What can you learn from a crisis? From this recent PRSA Los Angeles event, it’s clear there’s quite a lot. On Wednesday, we met with some of the brightest minds in PR and crisis communication for our annual State of PR encounter, which this year (no surprise) focused on making the most of the worst

Netflix’s recent price increase announcement sent ripples through the business world, sparking discussions about the delicate balance between business needs and customer relationships. The streaming giant’s decision to raise subscription costs presents a masterclass in strategic communication during challenging moments. Their approach offers valuable lessons for companies facing the complex task of maintaining customer trust

In recent years, media relations have undergone a significant evolution. More news outlets have closed or merged due to declining ad revenues, and reporters have continued to lose their jobs. According to data from the Bureau of Labor Statistics, media relations professionals have outnumbered journalists by six to one since before the pandemic. However, media