Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Matt Holt Books recently published the book’s 5th edition. Needless to say, a lot has changed in public relations since 1967. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. […]
A press conference can be a risky way to convey information to the media and the public, particularly during a crisis. The latest reminder of the perils that press conferences pose comes as new, conflicting facts have emerged about the tragic shootings on May 24 at Robb Elementary School in Uvalde, Texas, in which 19
What the Uvalde Shootings and Other Crises Reveal about Press Conferences Read More »
Workplace health and wellness “is a topic that’s near and dear to my heart,” said Mark Mohammadpour, APR. For people working in the high-stress field of public relations, staying healthy “was a challenge before the pandemic, and it’s going to be after,” he said. Mohammadpour — owner and chief well-being officer of consulting firm Chasing
S&T Live Recap: Health and Wellness Becoming More Important for PR Pros Read More »
By: Julie Smith-Taylor, APR As PRSA members, we pledge to adhere to our Code of Ethics. This month, I’m focusing on the importance of being ethically conscientious and compliant when implementing social media campaigns. Read the tips to ensure you don’t cross the line whenever you, your employees or a paid blogger post. If you
Ethics Matter: Social Media Read More »
By: Arianna Georgi, Consultant, J. Walcher Communications When determining your digital marketing strategy budget, putting together the pieces can be overwhelming. But there is a huge benefit to getting your efforts to work together, specifically PR and SEO. When both of those work together, brand visibility is limitless. Search Engine Optimization (SEO) can be intimidating
SEO and PR- I Can Tell That we are Going to be Friends Read More »
In honor of Pride Month, members of our Board of Directors who identity as part of the LGBTQ community share what pride means to them as public relations professions. Barbara Cosio Moreno Public Affairs Manager, Caltrans “Pride for me is about being comfortable and confident in my own skin. As a Public Relations, Communications,
What Pride Means to Us as PR Professionals Read More »
Photo of the author above right My most important crisis communications test didn’t come through my PR work with PayPal, Snowflake or Tetris. It came in college. That’s when my big secret became the talk of the prestigious UT-Austin Plan II Honors Program. My diary had been stolen, and the contents had been shared throughout
Why My College Crash Course in Crisis Communications Will Never End Read More »
By: April Tellez Green, 2022 President Last year was a challenge. We, understandably, experienced bouts of silence from our local public relations community during our responses to the pandemic and other public discourse that affected our daily lives, professionally and at times personally. It was all-consuming. As these challenges persisted throughout the year, many of
Annual Report: Reflecting on 2021 Read More »
While June is generally celebrated as LGBTQ Pride Month across the United States, smart communicators know that celebrating and honoring Pride is a year-round activity. Indeed, we’ve entered a new era of expectations for corporate and organizational LGBTQ engagement. At the same time, America is seemingly more divided than ever, with a vocal minority favoring
The Now and No of Engaging LGBTQ Audiences Read More »
