For more insights on professional growth, check out the April issue of PRSA’s award-winning publication, Strategies & Tactics. Our professional brands are not dissimilar from the brands of companies or products. Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen […]
9 Strategies for Building a Winning Professional Brand Read More »
Ralph Kam, APR, Fellow PRSA, a longtime PRSA member and volunteer leader, passed away on March 25. He was 67. Kam worked for decades in Hawaii’s PR profession, including government, health care, financial services and education roles. As an instructor at the University of Hawaii at Manoa, Hawaii Pacific University, Chaminade University, and the University
In Memoriam: Ralph Kam, APR, Fellow PRSA Read More »
When trying to demonstrate the value of their work, “One of the biggest challenges that PR professionals have is that we measure outputs instead of outcomes,” Gini Dietrich said. Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. As
S&T Live Recap: Gini Dietrich on the Evolution of the PESO Model and the Impact of AI Read More »
By Stephen Chavez President, PRSA-LA CEO of ChavezPR April marks National Diversity Month. I’m compelled to address the backlash we are seeing against Diversity, Equity & Inclusion (DEI) programs across the country. Despite strides to be more inclusive, especially within the PR industry, systemic inequalities persist, making DEI efforts more crucial than ever. I continue
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Let’s face it. Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. While most PR professionals will never win any Grammys, we share more in common with the megastar than you might think. We are creators, storytellers and writers. We find inspiration in
13 Leadership Lessons for PR Pros (Taylor’s Version) Read More »
April is APR Month at PRSA. Learn how becoming Accredited in Public Relations can help advance your career by visiting PRaccreditation.org. The year 2020 consisted of fighting the constant communication fires that came with COVID-19 and nationwide protests over social injustice. As much as we tried to be proactive, there was often only time to
Finding Confidence Through Accreditation Read More »
As companies face pressure to engage with social issues beyond their immediate business interests, communicators must anticipate how every word an organization says and every topic it raises will be received by different stakeholders, a new study finds. For the annual Global Communication Report, researchers at the USC Center for Public Relations surveyed PR professionals,
Download a copy of “Tackling Misinformation: The Communications Industry Unites” here. Comms pros can find more resources on the topic here. This is a critical year in the ongoing fight against the proliferation of misinformation and disinformation. In 2024, more than 50 countries worldwide are in election cycles. According to the World Economic Forum’s Global
Tackling Misinformation: A Conversation With PRSA Chair-Elect Ray Day, APR Read More »
Everything else being equal, you’d probably rather read a short piece than a long piece. So would your readers. So, how long is too long? Keep news releases to 200 words or less. Reporters spend less than a minute reading a news release, according to Greentarget research. So why not write a one-minute news release?
5 Ways to Craft Crisper Copy Read More »
