The following article first appeared in the February 2008 issue of PR Tactics. We are republishing the article here in honor of Black History Month. Established in 1990, the D. Parke Gibson Pioneer Award is PRSA’s highest individual honor presented to a PR professional who has contributed to increased awareness of public relations within multicultural […]
If you read a lot about how to write well, then eventually you’ll come across brilliant statements that are jewels of their kind. I recently found an almost flawless diamond from more than 100 years ago: “Good writing is clear thinking made visible.” It comes from the great American writer Ambrose Bierce, a celebrated cynic,
The Best Piece of Writing Advice You’ll Ever Need Read More »
Even for a consulting firm as large and successful as McKinsey, the mammoth $573 million, 47-state settlement they negotiated earlier this month regarding their long-term work with Purdue Pharma LP has to hurt financially. It certainly does reputationally. Over my career, I’ve always tried to be a staunch advocate for my clients, including more than
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“My idea of ethical behavior is treating people like you want to be treated,” Craig Newmark said. Even while facing tough choices, “if you set that as your moral compass, it’s a really good start.” Newmark, who, in 1995, founded the online classified-ads service Craigslist before becoming a philanthropist, was the Feb. 4 guest for
Philanthropist Craig Newmark on Ethical Communication Read More »
By Jacob Duarte, OCPRSA – Co-Chair Programs OCPRSA welcomed Roni Ramos, president and founder of Harmony 3 Productions, to kick-off this year’s programming with her presentation of Instagram Tips for a New Year. Roni took a deep-dive into how Instagram can be leveraged to promote a brand or business, and shared some pointers on how
Takeaways from ‘Instagram Tips for a New Year’ Read More »
We need your support! Each year the PRSA SD/IC Chapter helps judge another chapter’s award entries, and we would greatly appreciate your support this year. Judges are needed to review entries from the PRSA South Carolina Chapter very soon in late February/early March. Judge Qualifications: 5 or more years of experience in the public relations
Bernays Awards Call for Judges Read More »
It’s February, the month we mark Black History Month. Often, we use this cultural observance to reflect and honor Black Americans who impacted our lives through their struggles, innovations, advocacy and accomplishments. We conduct rich, high-visibility conversations, share informative content and engage media to share narratives about Black history, culture and experiences throughout the month. Our audiences gain
Find Media Opportunities Beyond Black History Month or Other Observances Read More »
After its U.S. debut in August 2018, TikTok quickly became popular with kids for the silly dances and comic facial filters seen in its short cellphone videos. However, in 2020, citing concerns over access to user data, the Trump administration deemed the Chinese-owned app a national security threat and sought to force a sale of
Is Your Brand Ready for the Raw Silliness of TikTok? Read More »
By Gwen Earle, OCPRSA – Co-Chair Programs As we celebrate Black History Month, I want to share three keys of success for Black PR professionals: Keep learning Be willing to learn from others with more experience than you and identify a mentor or role model. We can all learn a great deal from PR pros
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