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Here we go. With the new administration’s recent flurry of policy changes and announcements, professional communicators may feel we’re back in the statement era they may have experienced during previous White House transitions. Organizational leadership often leans on this practice of issuing statements to respond to significant government policy changes or initiatives to show support […]

Katie Neal knows a thing or two about career pivots. After earning a degree in communications and journalism, she started as a broadcast journalist in Tennessee and Indiana. And then she transitioned to public relations, working for agencies in Sacramento, Calif., San Francisco, Singapore and Winston-Salem, N.C. Neal later became communications lead at Wake Forest

It has been a whirlwind few weeks for TikTok and its nearly 170 million users in the United States. On Jan. 17, the Supreme Court announced that it would uphold the Senate-approved Protecting Americans from Foreign Adversary Controlled Applications Act ruling, which states that TikTok must either be sold to U.S. ownership or cease operating in the country.

Dr. Martin Luther King Jr. wasn’t just a civil rights icon; he was also one of the greatest communicators in history. His ability to inspire, mobilize and connect with people from all walks of life remains a masterclass in strategic communication. For Black PR professionals, his legacy is not just a source of pride but

There was a time when someone asked what I did for a living, and I would give them a sly smile and say, “Do you watch Scandal?” and tell them I worked in crisis communications. Or if it were more of a policy or academic crowd, I would say, “Well, if you’re a fan of

Friends! I started the New Year with a vision board workshop. (There’s something so soothing about cutting and pasting IRL.) There, our delightful leader recommended that we call our masterpieces DECISION boards, not vision boards. In the spirit of manifesting a delightful and successful 2025, here are seven decisions to make for your writing practice

As Bob Dylan sang, “The times, they are a-changin’.” Public relations professionals today have to consider LinkedIn shorts and YouTube podcasts. Press releases are written by artificial intelligence. In a world of AI, it’s natural to wonder: Where is public relations going? Is there a place for traditional PR? And as a communicator, what’s my

As the new year begins, it’s the perfect time to reflect on ways to grow personally and professionally. By making small, intentional changes to your mindset and career approach, you can significantly enhance your fulfillment and achieve greater success. Take risks and challenge authority. Build relationships on mutual respect. Instead of immediately saying “yes” to

Communications professionals know that the only constant is change. Messaging best practices evolve, communication channels transform, and budgets fluctuate, often slowly and all at once. The year ahead promises more of the same, raising important questions for PR professionals and the clients they serve: how to cut through the noise to craft authentic connections with