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Stories are the most powerful form of human communication, according to Peg Neuhauser, author of “Corporate Legends and Lore.” So how can you tell a great story? When to tell stories The late, great speaker and author Og Mandino said that stories were so powerful, that his rule of thumb was: “If you have a […]

Like clockwork, there comes a time when journalists find themselves looking at an empty barrel of story ideas hoping to find a glimmer of gold at the bottom. Sometimes these instances happen out of the blue, and sometimes it’s a bit more predictable. Throughout any given year, a journalist can find themselves struggling to come

In honor of National Native American Heritage Month, PRSA SD/IC hosted an inspiring panel discussion spotlighting Native American leaders who are reshaping the communications and media industry. The conversation offered invaluable insights into the power of Indigenous narratives and the role of culturally informed storytelling in public relations. The distinguished panelists included: Randy’L Teton, Public

As internship season arrives, public relations and integrated marketing firms worldwide are opening applications for paid summer roles. If you’ve spent your college years building a well-rounded experience and crafting a standout portfolio, then now’s the time to elevate your networking and job search strategies. Here are some essential tips to help you make the

“We are living through a historic transformation in how news is consumed, produced, distributed and paid for,” Tim Franklin said. This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. So-called “news deserts” rose to 206 this

Before his keynote address at PRSA’s ICON 2024 on Oct. 15 in Anaheim, Calif., Gio Benitez, ABC News transportation correspondent and co-anchor of “Good Morning America” Saturday and Sunday, talked with PRsay on a variety of topics, including what he looks for when working with PR professionals. Morning TV news shows blend hard news, entertainment

Suzi Brown, vice president of communications at Disneyland Resort, delivered the keynote address on Oct. 15 at PRSSA’s ICON 24 in Anaheim, Calif. Brown leads the teams responsible for internal, external and executive communications, and works closely with leaders to develop executive engagement strategies and internal communications plans to engage and inform the resort’s 35,000

For more on this topic, join us for the next Strategies & Tactics Live for a conversation about news deserts and the changing local media landscape with Editor-in-Chief John Elsasser and Tim Franklin, the John M. Mutz Chair in Local News at Northwestern University’s Medill School of Journalism, Media, and Integrated Marketing Communications. Tune in

What do journalists hate most about pitches and releases? Information that’s not relevant to their audience, according to Greentarget. So what’s relevant to journalists’ audience? When the St. Louis Post Dispatch asked their audience members who or what was most important to them, editor Dick Weiss says, “Their answer was surprising. Many did not say