Uncategorized

By Robin Rockey, APR APRs are an elite group of highly respected practitioners for a reason – you worked hard to earn your accreditation and continue to put in the time and effort to maintain your APR and demonstrate your public relations knowledge and professionalism to the world. After many years of benchmark comparisons with […]

By Carly Owens I love data and numbers. That’s not normally a declaration you hear public relations professionals make, but because I’ve seen what a powerful tool data can be for our profession, I will shout it from the rooftops. Data fuels public relations measurement, which can sometimes be an afterthought in our industry, but

Please see below our 2021 board members and their new positions of leadership: Board Officers PresidentJustine Houston-Brown, APRRocket Science Marketing & Public Relations President-ElectPatty ConoverBank of America Immediate Past PresidentCharla Batey, MBA, APRCox Communications TreasurerRobin Rockey, APRRockSpark Communications SecretaryBrittney HolbrookKBS Reality Advisors Returning Directors-at-Large James AlleyOrange County Business CouncilCommunity Service Co-Chair Elena Bosch, APRThink TogetherPROTOS

Each year from September 15 to October 15, we take time to recognize the contributions, legacy and influence of Hispanic and Latino Americans to the culture and achievements of the United States.  Hispanic Heritage Month was originally proclaimed in September 1968 – lasting only one week – during the tenure of President Lyndon B. Johnson.

As Orange County heads back to school, nonprofits throughout the region are stepping up to help students and parents in creative and collaborative ways. In our new series, OCPRSA Steps Up, the OCPRSA Community Service committee highlights how local nonprofit organizations are stepping up in big ways. This fall’s column features nonprofits assisting our community

OCPRSA welcomed Orange County Screenwriters Association founder Mark Sevi to share on how to craft stronger stories that instantly catch the attention of reporters and the general public. Here are three takeaways from the webinar: Find the “Hero’s Journey” within your story Every story has universal themes we relate to. Joseph Campbell, professor and mythologist,

The current pandemic has changed the career path for many. Whether you are a recent graduate about to enter the job market for the first time or a young professional, you are not in this alone. The current unemployment rate in the U.S. has risen to 14.7%, according to the U.S. Bureau of Labor Statistics,

By Linda Martin, APR, partner at Westbound Communications While we heard and read about the coronavirus for weeks before the spread hit the United States, the most surprising part of the onset of the crisis was how fast it accelerated. That speed took so many companies by surprise. The pandemic went from water-cooler talk to

The season of graduation is upon us, and OCPRSA is thrilled to welcome nearly 40 new graduates from local universities to the public relations and communications profession. Though this year’s commencement festivities look a little different because of COVID-19, OCPRSA can’t wait to mentor and guide future pros from Cal State Fullerton, Cal State Long